Reno Harley-Davidson
We’re looking for a high-performing Service Advisor who can own the customer experience and drive service revenue. This is a sales position inside the service department—you are the bridge between the customer and the shop, responsible for maximizing every opportunity while delivering a premium Harley-Davidson experience.
Customer Experience & Relationship Building
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Greet every customer quickly, professionally, and with energy
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Build trust and rapport to create long-term customers
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Clearly communicate service needs, timelines, and expectations
Service Sales & Revenue Growth
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Write detailed repair orders and accurately document customer concerns
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Recommend maintenance, upgrades, and additional services based on rider needs
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Present estimates confidently and close service sales
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Drive higher RO values through effective upselling and education
Workflow & Communication
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Act as the main point of contact between customer and technician
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Monitor repair progress and keep customers informed
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Manage multiple jobs at once without losing control of the process
Delivery & Final Impression
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Review completed work with customers at pickup
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Ensure every bike is delivered clean, complete, and ready to ride
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Reinforce value of service performed to drive future visits
Department Coordination
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Work closely with technicians to maintain productivity and efficiency
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Coordinate with parts department to ensure availability and speed
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Support overall service lane flow and organization
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Previous Service Advisor or automotive/motorcycle service experience preferred
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Strong sales ability—comfortable recommending and closing services
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Excellent communication and customer handling skills
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Ability to work in a fast-paced, high-volume environment
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Motorcycle knowledge or passion strongly preferred
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High customer satisfaction scores (CSI)
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Strong average repair order (RO) value
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Consistent upsell conversion
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Efficient workflow with minimal delays
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Repeat business and customer retention
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Customers trust you and return specifically to work with you
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You consistently hit and exceed sales targets
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Technicians stay productive because your workflow is tight
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Every customer leaves understanding the value they received
This is a revenue-driving position. A strong Service Advisor increases shop output, boosts profitability, and builds long-term customer loyalty.
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