Events Manager / Community Outreach
Location: San Francisco & Sausalito, California | Position Type: Full-Time
About Cultivar
Cultivar Wine is rooted in a singular mission: "To share the abundance of our one of a kind growing region by creating a community of terroir-driven wine, spirits & food lovers." Across our three Bay Area locations — including our flagship Cultivar Sausalito farm-to-table restaurant serving award-winning wines and garden-to-glass cocktails, Cultivar San Francisco and our Cultivar Ghirardelli Tasting Room — we deliver hospitality experiences that are genuine, memorable, and deeply connected to the land. We're growing, and we're looking for exceptional people to grow with us.
Community & Hospitality
Our restaurants are gathering places — where guests feel like family, and the experience fosters connection, joy, and belonging.
Position Summary
The Events Manager is responsible for driving private dining, event sales, community engagement, and brand growth through relationship-building, strategic outreach, and exceptional hospitality. This role blends sales, event coordination, marketing, and guest relations into one highly visible position that plays a major role in expanding Cultivar's presence within the local community and beyond.
The ideal candidate is hospitality-driven, sales-minded, highly organized, and operationally aware. They should be proficient in event planning and execution, with a proven track record of successfully selling and coordinating weddings, social celebrations, corporate events, and private dining experiences. The successful candidate excels at building genuine relationships, creating memorable guest experiences, and confidently managing multiple events from initial inquiry through flawless execution.
Key Responsibilities
Event Sales & Client Relations
● Respond to private dining, large party, and event inquiries in a timely and professional manner.
● Conduct site tours and build relationships with prospective clients, local businesses, and community partners.
● Create customized event proposals, contracts, and banquet event orders based on client needs and operational capabilities.
● Manage the full booking process from initial inquiry through post-event follow-up and guest retention.
● Maintain and grow a strong network of corporate, social, VIP, and community clientele.
● Actively pursue new business opportunities and assist in achieving monthly and quarterly revenue goals.
● Maintain strong communication with clients to ensure expectations are exceeded throughout the planning process.
Event Coordination & Execution
● Coordinate logistics for private events, large parties, buyouts, activations, and special experiences.
● Create event schedules, run-of-show documents, and banquet event orders to guide day-of execution.
● Communicate event details clearly with culinary, operations, bar, and management teams to ensure smooth execution.
● Oversee onsite event execution and maintain service standards throughout the guest experience.
● Act as the primary point of contact for clients during events and assist with guest relations as needed.
● Support floor presence during high-volume services, community activations, and special events.
● Coordinate handoff to banquet and operations teams and ensure seamless execution through close.
● Anticipate operational challenges and work proactively to ensure successful execution.
Brand Ambassador & Community Development
● Serve as a visible ambassador for the Cultivar brand at community events, industry functions, and networking opportunities across the Bay Area.
● Forge and nurture long-term relationships with local businesses, hotels, concierge teams, influencers, and community organizations.
● Collaborate with leadership on marketing campaigns, promotions, partnerships, and brand activations.
● Assist with social media planning, event promotion, and content coordination.
● Help coordinate photoshoots, influencer dinners, media opportunities, and promotional events.
● Monitor local market trends, guest behavior, and competitor activity to identify growth opportunities.
● Contribute creative ideas that help strengthen brand identity, community presence, and guest engagement.
Administrative & CRM Management
● Maintain accurate client records, booking notes, and event tracking within CRM and event management systems (Perfect Venue, OpenTable).
● Generate sales reports and assist leadership in monitoring booking trends and performance metrics.
● Track contracts, deposits, payment schedules, and event timelines with strong attention to detail.
● Assist with budgeting, forecasting, and financial organization related to events and marketing initiatives.
● Maintain organized event documentation and communication records across departments.
Qualifications
● 2+ years of experience in event sales, private dining coordination, or hospitality management.
● Proven track record coordinating weddings, corporate events, social celebrations, and private dining experiences.
● Strong sales and client relations skills with a natural ability to build trust and close business.
● Proficiency with Microsoft Office, Perfect Venue, Toast POS, 7Shifts, OpenTable, and MarginEdge preferred.
● Excellent written and verbal communication skills.
● Highly organized with the ability to manage multiple events and deadlines simultaneously.
● Wine knowledge or certification (WSET, CMS, or equivalent) is a plus.
● Ability to work evenings, weekends, and holidays as business needs require.
Desired Attributes
● Passion for hospitality and creating memorable guest experiences.
● Natural relationship-builder who is energized by meeting new people and representing a brand they believe in.
● Sales-minded and motivated by hitting goals and growing revenue.
● Entrepreneurial mindset with a proactive approach to problem-solving.
● Calm and effective under pressure with exceptional attention to detail.
● Professional, polished, and customer-focused at all times.
● Collaborative team player who communicates clearly across departments.
Compensation & Benefits
Cultivar Wine offers a competitive compensation package, including:
● Performance-based bonus and event commissions
● Health insurance
● Paid time off and paid holidays
● Wine discounts and employee perks across all locations
● Professional development opportunities, including wine education support
Cultivar San Francisco, 2379 Chestnut Street, San Francisco
Cultivar Ghirardelli Square Tasting Room, 900 North Point, San Francisco
Cultivar Sausalito, 690 Bridgeway, Sausalito
Job Type: Full-time
Pay: $65,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Experience:
- Event planning: 2 years (Required)
Work Location: In person
