Job Summary
We are seeking a motivated, customer-focused Tire & Wheel Sales Representative / Service Advisor to join our fast-paced tire and automotive service team.
This position combines sales, customer service, and automotive service advising. The ideal candidate will assist customers with selecting the right tires, wheels, and services for their vehicle while working closely with our technicians to understand vehicle inspection findings and communicate appropriate service recommendations to customers.
A key part of this position is building a strong working relationship with the technicians. Our technicians inspect the vehicles and identify needed or recommended repairs and services. The Sales Representative / Service Advisor is responsible for communicating those findings clearly to the customer, explaining the value and importance of the recommended services, providing accurate pricing, and obtaining customer authorization.
The ideal candidate should be comfortable communicating with both customers and technicians and understand that teamwork between the sales counter and the shop is essential to providing excellent service and creating a positive customer experience.
Responsibilities
- Greet customers and determine their tire, wheel, and automotive service needs.
- Assist customers in selecting the appropriate tires and wheels based on vehicle specifications, driving habits, performance needs, appearance, and budget.
- Explain differences between tire brands, sizes, tread patterns, warranties, mileage ratings, and available options.
- Provide pricing and prepare accurate estimates for tires, wheels, installation, alignments, suspension repairs, brakes, and other available shop services.
- Build and maintain a strong professional working relationship with tire, alignment, and service technicians.
- Communicate customer concerns clearly to technicians so they understand what needs to be inspected or diagnosed.
- Review technician inspection findings and recommendations before presenting them to the customer.
- Ask technicians for clarification when necessary to ensure recommendations are communicated accurately.
- Clearly explain technician-recommended repairs and services to customers in a way that is easy to understand.
- Provide customers with accurate pricing for recommended repairs and obtain authorization before additional work is performed.
- Recommend appropriate services based on technician findings, vehicle condition, tire wear, mileage, and customer concerns.
- Recognize common tire conditions such as uneven wear, excessive wear, low tread depth, damage, improper inflation, and alignment-related wear.
- Recommend wheel alignments when tire wear patterns, steering concerns, suspension repairs, or new tire installations indicate they may be needed.
- Communicate recommended suspension, steering, brake, alignment, and tire-related repairs to customers.
- Educate customers on the benefits of recommended services while maintaining honesty and transparency.
- Create and manage customer work orders accurately from initial write-up through completion.
- Maintain clear communication between the customer, technician, and sales counter throughout the repair process.
- Monitor the progress of vehicles in the shop and keep customers informed of service status, additional recommendations, pricing, and expected completion times.
- Verify tire sizes, vehicle fitment, inventory availability, and pricing before completing a sale.
- Assist with special-order tires and wheels when necessary.
- Explain available warranties, tire protection plans, financing/payment options, promotions, and additional services.
- Review completed work with customers and explain services performed and any future recommendations.
- Process customer payments accurately and complete sales transactions.
- Follow up with customers regarding quotes, special orders, recommended repairs, or additional services.
- Maintain a professional, organized, and customer-focused sales counter and work environment.
Qualifications
- Previous experience in tire sales, automotive sales, service advising, automotive parts, or a tire/service shop is preferred.
- Knowledge of tires, wheels, tire sizing, vehicle fitment, and basic automotive services is highly preferred.
- General understanding of wheel alignments, suspension, steering, brakes, shocks, struts, and common tire wear conditions.
- Ability to understand technician inspection results and confidently explain recommended services to customers.
- Strong communication skills and the ability to work effectively with technicians, customers, sales staff, and management.
- Team-oriented attitude with the ability to build positive working relationships with shop technicians.
- Strong sales skills with the ability to turn technician recommendations into approved work while maintaining honesty and customer trust.
- Excellent customer service and communication skills.
- Ability to balance customer needs, vehicle safety, technician recommendations, and sales goals.
- Comfortable working with computers, point-of-sale systems, estimates, invoices, and work orders.
- Ability to multitask and remain organized in a busy tire shop environment.
- Strong attention to detail when verifying tire sizes, pricing, vehicle information, technician recommendations, and work orders.
- Bilingual English/Spanish is a plus.
- Valid driver's license preferred.
Preferred Experience
Experience working in a tire shop, tire and wheel center, automotive service center, parts store, dealership service department, or similar automotive sales environment is highly preferred.
Candidates should be comfortable doing more than simply taking orders. We are looking for someone who can listen to the customer, communicate effectively with technicians, understand inspection findings, and confidently present recommended tires, wheels, repairs, and services to the customer.
Success in this position depends heavily on teamwork. The Sales Representative / Service Advisor should build a strong relationship with the technicians and maintain clear communication between the shop and the customer. The goal is to make sure technician recommendations are understood, accurately presented, and properly addressed while providing the customer with a professional and trustworthy experience.
Pay: $30,000.00 - $45,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
