Dual Director of Sales
Hampton Inn Thomas Drive – Panama City Beach, Florida
Candlewood Suites Panama City Beach Southeast
169 Total Guest Rooms | 89-Room Hampton Inn + 80-Room Candlewood Suites
Overview
Hampton Inn Thomas Drive and Candlewood Suites Panama City Beach Southeast are seeking a motivated, relationship-driven Dual Director of Sales to lead proactive sales efforts for both properties.
This position is responsible for developing new business, growing existing accounts, strengthening local partnerships, and increasing room revenue across both hotels.
The Dual Director of Sales will actively pursue corporate negotiated accounts, construction and project business, government and military-related travel, extended-stay business, crews, sports teams, groups, healthcare travel, local businesses, and other recurring lodging opportunities throughout Panama City Beach, Panama City, Bay County, and the surrounding Northwest Florida market.
The ideal candidate is organized, persistent, competitive, and comfortable getting outside the hotel to find business. This role requires someone who can identify opportunities, build relationships with decision-makers, follow up consistently, and turn sales activity into measurable room-night production.
Because the two hotels serve different lodging needs, the Dual Director of Sales will strategically position each property based on the customer's length of stay, budget, travel purpose, and overall lodging requirements.
Key Responsibilities
- Develop and execute weekly, monthly, and quarterly sales plans for both hotels.
- Drive room revenue, occupancy, account production, and market share through proactive sales efforts.
- Prospect for new business through outside sales visits, phone calls, email outreach, networking, referrals, community involvement, and market research.
- Identify and pursue high-potential businesses, projects, contractors, government organizations, military-related travel, medical organizations, sports groups, event planners, and other demand generators.
- Develop and maintain corporate negotiated, local negotiated, project, crew, and extended-stay accounts.
- Research upcoming construction projects, government contracts, infrastructure work, new businesses, developments, events, and other opportunities that may create hotel room demand.
- Monitor Bay County and Northwest Florida market activity to identify business before competitors establish relationships.
- Review hotel production reports, account history, guest history, and booking patterns to identify potential new accounts and opportunities for additional room nights.
- Build relationships with repeat guests and existing accounts to identify additional travelers, departments, projects, vendors, and future lodging needs.
- Determine which hotel best fits each client's travel needs and strategically cross-sell both properties when appropriate.
- Respond promptly and professionally to corporate, group, project, crew, and extended-stay inquiries.
- Prepare proposals, negotiated-rate opportunities, group blocks, project-rate offers, and account presentations.
- Conduct hotel tours, site visits, outside sales appointments, and client meetings.
- Maintain accurate account notes, sales activity, production history, prospecting activity, follow-up dates, and pipeline information.
- Monitor account production and proactively contact accounts that decline, stop producing, or have additional growth potential.
- Work closely with hotel leadership and revenue management to identify need periods and pursue business that supports occupancy and revenue goals.
- Develop strategies specifically designed to generate Sunday-through-Thursday and off-season demand.
- Coordinate with hotel operations to ensure upcoming groups, project crews, extended-stay guests, VIPs, and account requirements are properly communicated.
- Develop strong relationships with local businesses, chambers, tourism organizations, sports organizations, government-related contacts, project managers, contractors, travel coordinators, and community partners.
- Represent both hotels professionally at networking events, business functions, community meetings, sales appointments, and local events.
- Monitor competitor activity, market changes, new hotel supply, new development, upcoming projects, and emerging demand generators.
- Participate in applicable corporate and brand sales opportunities, RFP programs, negotiated-rate programs, and lodging networks.
- Provide regular sales reports outlining activity, new opportunities, account production, lost business, upcoming needs, conversion results, and next steps.
- Maintain professional handling of guest and account information and follow applicable brand standards, company policies, approved rate strategies, and privacy requirements.
Primary Sales Markets
The Dual Director of Sales will actively pursue business including:
- Corporate negotiated accounts
- Local negotiated accounts
- Construction and project crews
- Government travel
- Military and government-contractor travel
- Extended-stay and long-term project business
- Utility and infrastructure crews
- Healthcare and traveling medical professionals
- Aviation and airport-related business
- Industrial and manufacturing travel
- Insurance and catastrophe-response teams
- Sports teams and tournaments
- Wedding and family groups
- Meetings and small groups
- Training groups
- Temporary workforce lodging
- Relocation business
- Local companies and vendors
- Transportation and infrastructure projects
- Seasonal and special-event demand
Dual-Property Sales Strategy
The Dual Director of Sales will be expected to understand the strengths of both hotels and position each property appropriately.
Hampton Inn Thomas Drive
Primary opportunities may include:
- Short-term corporate travelers
- Project managers and supervisors
- Government and military-related travel
- Sports teams and groups
- Corporate negotiated accounts
- Small groups
- Shorter project stays
- Repeat weekday business travelers
Candlewood Suites Panama City Beach Southeast
Primary opportunities may include:
- Extended-stay guests
- Construction and project crews
- Temporary workforce
- Government contractors
- Relocation business
- Traveling healthcare professionals
- Insurance and catastrophe-response teams
- Long-term corporate assignments
- Multi-week and multi-month stays
The Dual Director of Sales should actively cross-sell both hotels rather than losing business when one property is not the best fit for a customer's needs.
Qualifications
- Previous hotel sales experience preferred.
- Multi-property or dual-property hotel sales experience is a strong plus.
- Previous experience with Hilton, IHG, select-service, or extended-stay hotels is preferred.
- Strong business-development and relationship-building skills.
- Comfortable conducting outbound prospecting, cold outreach, outside sales visits, and consistent follow-up.
- Demonstrated ability to identify new business and develop prospects into producing accounts.
- Strong written and verbal communication skills.
- Professional and confident when communicating with guests, business owners, project managers, contractors, travel coordinators, government contacts, and corporate decision-makers.
- Strong organizational and time-management skills.
- Ability to manage multiple accounts, leads, proposals, projects, and follow-up dates simultaneously.
- Comfortable analyzing hotel reports, account production, room-night history, revenue trends, and sales performance.
- Ability to work independently while collaborating closely with leadership and operations at both hotels.
- Familiarity with hotel property-management, sales, reservation, reporting, and CRM systems is preferred.
- Knowledge of Panama City Beach, Panama City, Bay County, and the surrounding business community is strongly preferred.
- Must be willing to conduct regular outside sales calls and attend networking and community events.
- Must be able to balance the sales needs of two hotels while maintaining clear priorities and consistent follow-up.
What Success Looks Like
The Dual Director of Sales will be expected to consistently:
- Maintain an active pipeline of qualified sales opportunities.
- Add new producing accounts to both hotels.
- Increase room nights and revenue from existing accounts.
- Develop recurring weekday and extended-stay business.
- Identify major projects and demand generators before competitors do.
- Convert individual repeat travelers into broader company relationships when appropriate.
- Grow construction, government, military-related, healthcare, and project business.
- Recover accounts that have stopped or reduced production.
- Generate business during hotel need periods and slower seasons.
- Effectively cross-sell both hotels based on customer needs.
- Maintain consistent prospecting, sales activity, and follow-up.
- Develop direct relationships with decision-makers rather than relying exclusively on third-party business.
- Create long-term accounts that produce repeat room nights throughout the year.
- Demonstrate measurable sales results through account production, room nights, revenue, and new-business conversion.
Ideal Candidate
We are looking for someone who is hungry, organized, competitive, professional, persistent, and relationship-focused.
This is a proactive sales position.
The successful candidate will not sit behind a desk waiting for business to arrive. They will actively research the market, visit businesses, identify upcoming projects, develop relationships with decision-makers, follow up consistently, and take ownership of growing both hotels' sales presence.
We want someone who understands that successful hotel sales is about finding the right business, building trust, staying in front of customers, and turning relationships into measurable room-night production.
If you enjoy finding opportunities, meeting people, developing accounts, closing business, and seeing your efforts directly impact hotel performance, we want to hear from you.
Pay: From $50,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person
