The E-Commerce & CRM Specialist supports the execution and optimization of Baccarat’s digital commerce and customer engagement activities in North America. This role is responsible for day-to-day site operations, CRM campaign execution, and performance tracking, working closely with global teams, marketing, and retail to ensure a consistent and elevated client experience across channels. This role focus on execution, coordination, and continuous improvement.
Essential Responsibilities
1. E-Commerce Operations & Site Management
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Maintain and update the U.S. e-commerce site (content, product setup, pricing, launches)
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Execute global campaigns and adapt for the North America market
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Perform regular site QA checks to ensure accuracy and functionality
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Coordinate with Operations to ensure product availability and inventory accuracy
2. CRM Campaign Execution & Client Engagement
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Execute CRM campaigns (email, lifecycle, client engagement) in partnership with global CRM and marketing teams
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Manage campaign calendars and ensure timely deployment
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Support segmentation, targeting, and personalization efforts
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Partner with Retail to support clienteling tools and usage
3. Digital Merchandising & Content
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Manage product assortments and merchandising updates on site
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Coordinate content updates (copy, imagery, launches)
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Ensure consistency across site experience and brand positioning
4. Performance Tracking & Reporting
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Monitor key KPIs:
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Traffic
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Conversion
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Revenue
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CRM engagement
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Prepare regular reports and highlight trends or issues
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Recommend improvements based on performance insights
Key Competencies
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Strong execution and organizational skills
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Analytical mindset with attention to detail
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Ability to manage multiple workstreams simultaneously
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Collaborative approach across Retail, Marketing, HQ, and agencies
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Understanding of e-commerce and CRM fundamentals
Qualifications
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3-5 years of experience in e-commerce, CRM, or digital marketing
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Experience working with CMS platforms, CRM tools, and analytics (Salesforce, GA, etc.)
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Experience in retail, luxury, or consumer brands preferred
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Bachelor’s degree in business, marketing, or related field
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Ability to speak French a plus
