Trade Marketing Analyst
At Crystal Farms Dairy Company we harbor a passion for quality food and seek out the very best talent that fosters our culture of ownership and accountability. Whether working on a new product, interacting with consumers, or giving back to the community - passion for cheese is always present in all we do.
The Trade Marketing Analyst serves as the administrator and subject-matter expert for Crystal Farms' Trade Promotion Management (TPM) software (Blue Planner/Up Clear), while providing analytical support across trade spend, promotional performance, compliance, and forecasting. The ideal candidate is highly analytical, detail-oriented, and comfortable working across Sales, Accounting, Finance, and Marketing to improve trade effectiveness and governance.
Responsibilities:
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Serve as system administrator for the TPM platform, including user set-up, customer configuration, pricing, accruals, and system maintenance
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Partner with the TPM vendor to manage enhancements, troubleshoot issues, and submit support tickets
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Ensure data accuracy and integrity between TPM and ERP systems in collaboration with Accounting and Finance
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Develop and maintain recurring trade, promotion, and volume performance reports at both account and total-company levels
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Analyze promotion performance to identify gaps between planned vs. actual spend, volume, and ROI
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Support post-event analysis and reconciliation of billing and deductions
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Monitor promotional activity for adherence to approved pricing guidelines and support follow-up actions by Sales, Finance, and Trade leadership
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Assist in strengthening trade governance processes and documentation
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Ad hoc department responsibilities at the direction of the Senior Director of Sales, Director of Marketing, and Trade and Revenue Growth Management
Qualifications:
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Bachelor's degree in Marketing, Business, Analytics, Finance, or related field
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2-4 years of business experience in trade marketing, sales analytics, finance, or CPG-related analytical roles
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Experience working with SaaS vendors and managing SaaS systems
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Strong analytical skills with advanced proficiency in Excel
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High attention to detail and strong data management skills
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Experience in the CPG or food industry
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Familiarity with ERP systems and financial accrual processes
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Experience supporting trade governance or post-event analysis
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Ability to translate complex data into clear, actionable insights
