Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to drive engagement and growth. Your passion for digital marketing, combined with your creative flair and strategic mindset, will help us connect authentically with our audience and expand our reach. This paid position offers an exciting opportunity to shape our online identity and make a meaningful impact through innovative social media strategies.
Responsibilities
- Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
- Create engaging, high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
- Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor activity, and respond to audience interactions promptly.
- Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activities to inform content creation and campaign adjustments.
- Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and video editing to produce visually appealing marketing materials.
- Implement targeted advertising campaigns on Facebook Ads and other platforms to reach specific audiences effectively.
- Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance, track KPIs, and optimize future strategies.
- Collaborate with cross-functional teams including PR, sales, and product development to ensure consistent branding across all channels.
- Maintain relationships with influencers, media outlets, and partners to enhance brand visibility through public relations efforts.
- Stay updated on the latest digital marketing trends, SEO best practices, keyword research techniques, and social media algorithms to keep strategies current.
Requirements
- Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
- Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
- Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
- Knowledge of SEO principles, keyword research, web analytics (Google Analytics), and social listening tools.
- Strong understanding of branding principles, content creation techniques, and public relations strategies.
- Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- Excellent proofreading skills with attention to detail in all content outputs.
- Experience in e-commerce environments or online retail is desirable but not required.
- Exceptional relationship management skills for engaging with influencers, partners, and internal teams effectively. Join us as we harness the power of social media marketing to tell compelling stories that resonate worldwide!
Pay: $25.00 - $30.00 per hour
Benefits:
Work Location: Hybrid remote in New York, NY 10012
