Position Summary
The Marketing & Recruiting Specialist runs four engines for the company: the hiring funnel (sourcing, screening, and scheduling candidates for field and office positions), the content engine (video and photo capture at local job sites, testimonial collection, editing, and publishing), the brand operations function (Google Business Profiles, graphics, reviews, signage, agency coordination), and the prospect-list funnel that feeds our sales team. This is a systems-and-consistency role with a creative edge: the right person loves checklists and publishing calendars, follows up relentlessly, is comfortable on job sites and job fairs, and produces clean, professional graphics, video, and skilled with AI.
Key Responsibilities
1. Internal Recruiting
- Write and post job ads (Indeed, LinkedIn, ZipRecruiter, trade boards) for field and office openings across all brands; attend local job fairs and hiring events
- Screen resumes and conduct structured phone screens using the company screen rubric; score and log every candidate same-day; handle walk-in applicants
- Schedule qualified candidates with hiring managers within 48 hours; run reference checks as directed; coordinate day-one onboarding logistics with the office
- Maintain the candidate pipeline in the CRM/ATS — every candidate dispositioned; declines closed out courteously within 3 business days; track time-to-fill and source-of-hire
2. Video & Content Creation
- Visit local job sites (ground level only — no roof access) to capture photo and video content: crews working, before/after transformations, equipment, finished projects
- Capture client testimonials on video at final walkthroughs, coordinated with the estimators — short, authentic clips with a signed media release on file for every one published
- Respond to all social media messages / inquiries
- Edit and publish short-form vertical video (Reels, Shorts, TikTok, GBP) — minimum 2 published videos per week; maintain the monthly content calendar
- Enforce the job-site capture SOP with crews for sites you can't visit; curate, edit, and publish their photos to the right brand
- Build the testimonial and completed-project library (video, quotes, photos) organized so estimators can drop proof into any proposal
3. Graphics & Brand Operations
- Graphics: produce on-brand creative in Canva/Adobe — social posts, job-ad creative, flyers, yard sign and vehicle art requests, case study layouts, proposal covers — using each brand's colors, logos, and templates
- Google Business Profiles: own posting (2–3 posts/week per profile), photo uploads, Q&A;, and profile upkeep for NorCal Roofing, PeakShield Roofing, and Perfection Electric. SlimMed Wellness: publish only pre-approved content from the clinic's approved queue; approved response templates only; never reference anyone as a patient
- Reviews: track the review pipeline, post public responses using approved templates, flag negative reviews to ownership same-day, report weekly review velocity
- Signage: track yard sign inventory, ordering, placement and retrieval compliance by job; deliver signs to crews as needed
- Agency & brand files: day-to-day liaison with the marketing agency (art requests, deliverable tracking — approvals stay with ownership); keep brand asset libraries organized
Weekly Scorecard
Engine Metric Target
Recruiting Time-to-fill vs. target; screens completed; same-day logging Per-opening targets; 100% logged
Content Short videos published; testimonials captured (with releases); capture SOP compliance 2+ videos/wk; testimonial ask on every completed commercial job
Brand GBP posts per profile; review responses; negative-review escalation
2–3 posts/wk/profile; responses within 48 hrs; same-day escalation
Lists Net-new enriched contacts delivered to Salesforce 20+/week, correctly categorized
Signs Placement & retrieval compliance by job Tracked on 100% of jobs
Qualifications
- Demonstrated graphic design and short-form video ability — portfolio required (Canva mandatory; CapCut/Premiere and Adobe a plus)
- Experience in recruiting, marketing coordination, or content production with measurable output; construction/trades exposure a plus
- Comfortable on active construction sites (ground level) and in front of clients for testimonial capture
- Valid California driver's license, clean record, and reliable vehicle (local travel required; mileage reimbursed)
- Highly systematic: comfortable being measured on a weekly scorecard; strong follow-up discipline
- Proficient with CRMs (Salesforce preferred), Google Business Profile, spreadsheets, and job boards
- Bilingual English/Spanish strongly preferred (candidate pool and crew communication)
- FAA Part 107 remote pilot certificate a plus (drone content on commercial projects)
Compliance, Data & Media Releases
All work is performed inside company systems using company credentials with two-factor authentication; no candidate, client, or prospect data on personal accounts. No testimonial, likeness, or client-property content is published without a signed media release on file. Job-site visits follow company safety rules: ground level only, hard hat and hi-vis in active work zones, check in with the foreman on arrival. A signed confidentiality and IP-assignment agreement is a condition of employment.
Quarterly Performance Bonus — up to $2,000/quarter ($8,000/yr)
Component Measure Bonus
Recruiting fills Per hire who starts and completes 30 days (retention condition)
Content engine Video cadence met (2+/wk) and testimonial-with-release captured on completed commercial jobs
Brand consistency GBP post targets met on all profiles; review responses within 48 hrs all quarter
List production 20+ enriched contacts/week delivered and correctly categorized, every week
Bonus is scored quarterly against the weekly scorecard in a review with the CEO. $30–35/hr ($62,400–$72,800 annually) plus quarterly performance bonus up to $8,000/yr — total compensation $70,000–$80,000 at full attainment."
Benefits & Reimbursements
- SIMPLE IRA with 3% company match
- Gas Reimbursement
- Equipment: company-provided content kit (camera/gimbal or phone rig, lighting, mic) and design software licenses
- Annual review with merit increase tied to scorecard history
Terms
- At-will employment; standard new-hire paperwork and Employee Handbook acknowledgment
- 90-day introductory period with documented 30- and 60-day scorecard check-ins
- Job-site access subject to company safety rules at all times
Pay: $30.00 - $35.00 per hour
Benefits:
- Flexible schedule
- Retirement plan
Work Location: In person
