About the Role
We are seeking two Go-to-Market Managers to lead product launch strategy and execution for our consumer health business. This role is responsible for turning product strategy into successful market entry, coordinating cross-functional teams, managing channel and pricing strategy, and driving commercial success in the target market.
The ideal candidate has hands-on experience launching products from 0 to 1, strong market and channel insight, solid data analysis ability, and the capability to coordinate product, marketing, sales, supply chain, regulatory, and external partners to achieve business goals.
Key Responsibilities
- Develop complete go-to-market strategies for target markets, including marketing, sales, channel strategy, pricing, cost planning, launch timeline, and cross-functional execution plans.
- Conduct in-depth market research on consumer needs, category trends, competitor activity, pricing structure, sales channels, and local market dynamics.
- Define localized product positioning and competitive strategy based on target market conditions, consumer pain points, and channel characteristics.
- Lead product launch planning and execution from 0 to 1, ensuring products are launched on schedule and aligned with sales, revenue, profit, and market share goals.
- Coordinate cross-functional resources across product, R&D, supply chain, marketing, sales, regulatory, and external partners to move launch projects forward efficiently.
- Work with local partners and internal teams to support pre-launch readiness, including certification, customs clearance, distribution setup, channel preparation, and launch materials.
- Develop pricing strategies and manage price architecture across channels to support sales growth, profitability, and market order.
- Monitor and manage channel health, including pricing consistency, channel inventory, channel conflict, unauthorized discounting, and cross-channel price disruption.
- Build and optimize product assortment strategy for target sales channels, including hero products, supporting SKUs, channel-specific bundles, and regional product portfolios.
- Manage PSI-related planning and inventory coordination to support product availability, launch execution, and channel growth.
- Analyze sales performance, channel performance, ROI, pricing effectiveness, inventory status, and key commercial indicators to support data-driven decisions.
- Lead regular GTM performance reviews, identify risks and growth opportunities, and continuously optimize launch strategy and execution efficiency.
- Track industry trends, consumer demand shifts, competitor movements, and emerging category opportunities to provide actionable growth recommendations.
- Take direct ownership of commercial outcomes in the target market, including launch achievement, channel health, pricing discipline, sales growth, and category mindshare.
Qualifications
- 3+ years of experience in go-to-market strategy, product launch, commercial strategy, channel management, product marketing, or related roles in the target market.
- Proven experience successfully leading at least one product launch from 0 to 1.
- Strong understanding of target market consumer behavior, channel ecosystem, pricing structure, and relevant compliance or regulatory considerations.
- Experience with product roadmap planning, product assortment management, PSI inventory planning, and channel operations.
- Strong cross-functional project management skills, with the ability to coordinate internal teams and external partners under tight timelines.
- Strong market insight, business judgment, and data analysis ability.
- Ability to use English as the primary working language.
- Result-oriented, resilient under pressure, and highly effective in communication and stakeholder management.
Preferred Qualifications
- Experience in consumer health, dietary supplements, functional foods, food and beverage, or related CPG categories.
- Experience working with e-commerce, retail, distributor, marketplace, or omnichannel sales models.
- Familiarity with Amazon, TikTok Shop, DTC, retail distribution, or regional channel expansion is a plus.
- Experience managing pricing systems, channel conflict, launch readiness, and post-launch performance optimization.
Compensation
The expected base salary range for this role is $100,000 to $140,000 per year, plus eligibility for a performance-based monthly bonus, depending on experience, qualifications, performance, and business needs.
Benefits
Health insurance, dental insurance, vision insurance, 401(k), paid time off, paid holidays, employee discounts, and other applicable benefits.
Pay: $100,000.00 - $140,000.00 per year
Benefits:
- 401(k) 5% Match
- Dental insurance
- Health insurance
- Vision insurance
Work Location: In person
