DESCRIPTION: A big reason why Boyd CAT has been able to thrive for over a combined 150 years is our people. Each day, our team strives to adhere to the core values of integrity, commitment, excellence, and service that have sustained our company through the decades. Our focus is to hire the most qualified applicants, provide them with the tools and training they need to succeed, and support them throughout their careers.
The Events Specialist is focused on event-related marketing disciplines including but not limited to brand awareness, face-to-face promotions, event management and planning, marketing content creation and administrative tasks. The Events Specialist would be responsible for supporting department goals by increasing lead generation and developing event effectiveness. Provide additional support to the marketing team as needed and report to the Brand Activation & Events Manager.
REQUIREMENTS:
- Bachelor’s Degree or equivalent industry experience
- 3 years of experience in event planning, promotions management and/or marketing coordination
- Proven ability in planning, organizing, prioritizing and using independent judgment to complete all assignments
- Highly self-directed; able to work independently, meet deadlines and make decisions with little to no direction and under pressure
- Must be able to haul, set up materials and equipment for meetings, shows and events including lifting 50 pounds or more and safely operate a full-size cargo van
- Excellent interpersonal skills, and written and verbal communication skills
- Able to communicate with team members, customers, and vendors - strong communication and phone skills are a must
- High level of proficiency in Microsoft Office Suite applications including Word, Excel, PowerPoint and Outlook
- Basic knowledge in design software (Adobe Creative Suite, WordPress)
ESSENTIAL FUNCTIONS:
- Oversee planning, production and execution of events hosted or attended by Boyd CAT (large corporate events, small customer events, ticketed entertainment events and trade shows)
- Serve as event project manager, responsibilities include, but are not limited to: pre-event consultation and planning, venue selection, agenda development and event flow, event promotion and registration, printing and shipping, budget management, related travel arrangements, staffing, event follow-up and reporting, etc.; working with the event owner on speaker identification, content creation, collateral and swag creation, etc.; on-site duties include ensuring proper set-up and signage, registration coordination, AV testing, speaker management, time management, etc.
- Work closely with marketing, sales, branch teams, upper management and manufacturers to achieve business goals via event marketing.
- Travel to event location(s) and perform setup and teardown, 50% travel.
- Maintain and organize marketing and events data (event calendars, budget, event survey, ROI, attendee lists, etc.)
- Maintain marketing materials for events (i.e. collateral, banners, giveaways, etc.)
- Work in CRM Dynamics and assist with maintenance of customer record contact database.
- Assist with intranet content management.
- Create and develop PowerPoint presentations, internal communications and sales support materials.
- Assist with creation and distribution of marketing deliverables (flyers, brochures, etc.).
- Provide administrative assistance within the Marketing department.
- Ability to work and communicate with outside vendors and negotiate contracts.
- Recommend to manager ideas to improve the department’s operating procedures or business practices and participate in and support continuous improvement of all related activities and processes
- Project a positive image by interacting with fellow employees, customers and management in a cooperative, supportive and courteous manner; display a professional attitude; comply with company dress code.
- Create and maintain good communications (verbally and in writing) and relationships with other Company departments, branches, employees, outside vendors, and customers by addressing and resolving concerns quickly.
- Follow all work and safety rules, and procedures.
- Perform other duties as necessary and assigned.
BENEFITS:
- Full-Time W2 Employee with bonus potential
- Full benefits including Medical, Dental, Vision, Disability, and Life Insurance
- Wellness Program
- Flexible, hybrid work environment
- Paid time off
- 401(k) savings with Company Match
LOCATION:
- We believe that working in the office fosters innovation, allows one to develop interpersonal skills and helps you build new ideas and expand your knowledge. That’s why we’ve adopted a mixed remote work environment. This position allows for remote work with also reporting as directed to:
10001 Linn Station Rd, Louisville, KY 40223
