Brand Experience Lead
Location: Hybrid – Bridgewater, NJ (In-office 3 days per week)
Reports To: Head of Kerasal
Compensation: $90,000– $110,000 base salary
Status: Full-Time | Priority Hire
About Advantice Health
Advantice Health is a fast-growing consumer health company focused on building trusted brands that improve everyday wellness. With leading brands including Kerasal, AmLactin, Triple Paste, Dermoplast, and New Skin, we are committed to innovation, operational excellence, and delivering products consumers rely on every day.
As the organization continues to grow, we are looking for a creative, strategic, and highly execution-oriented marketing professional to help evolve and modernize the Kerasal brand.
Position Overview
The Brand Experience Lead will play a key role in driving Kerasal’s brand strategy and consumer experience across multiple touchpoints. This individual will support integrated marketing campaigns, help strengthen brand equity, and lead execution across a variety of high-impact marketing initiatives.
This role requires a balance of strategic thinking, creativity, and hands-on execution. The ideal candidate thrives in fast-paced environments, has strong creative instincts, and enjoys bringing ideas to life through compelling storytelling and consumer-focused marketing.
The Brand Experience Lead will work closely with internal teams, external agencies, and cross-functional partners to help drive brand growth and deliver a best-in-class consumer experience.
Key Responsibilities
- Support and help shape Kerasal’s long-term brand strategy and business planning initiatives
- Lead execution of integrated consumer marketing campaigns from concept through launch across paid and owned channels
- Ensure strong and consistent brand expression across creative assets, messaging, packaging, and consumer touchpoints
- Partner closely with media, communications, PR, and agency partners to deliver cohesive and impactful storytelling
- Lead PR activations, events, and consumer engagement initiatives
- Support claims and clinical development initiatives in partnership with R&D and regulatory teams
- Manage execution of marketing initiatives including review generation, healthcare professional programs, consumer promotions, packaging refreshes, and related projects
- Drive commercialization project management by coordinating timelines, deliverables, and cross-functional execution
- Monitor industry trends, consumer behavior, and competitive activity to identify opportunities for innovation and brand growth
- Collaborate cross-functionally with Commercial, Sales, Operations, Regulatory, and external partners to support successful brand execution
QualificationsRequired Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3–5 years of relevant marketing or brand management experience, preferably within personal care, beauty, consumer healthcare, lifestyle, or CPG industries
- Strong understanding of brand strategy, campaign execution, and consumer marketing
- Excellent project management, organizational, and communication skills
- Ability to manage multiple projects and priorities within a fast-paced environment
- Strong creative instincts with the ability to evaluate work through both a brand and consumer lens
- Experience collaborating with internal teams and external agency partners
Preferred Qualifications
- Experience supporting integrated marketing campaigns across digital, social, PR, and retail channels
- Passion for storytelling, consumer engagement, and trend tracking
- Entrepreneurial mindset with a highly collaborative and solutions-oriented approach
- Experience within high-growth or fast-paced brand environments preferred
Why Join Advantice Health?
This is an opportunity to join a rapidly growing consumer health company and help shape the future of one of its most recognized brands. The Brand Experience Lead will have the opportunity to make a direct impact on brand growth, consumer engagement, and business performance while working within a collaborative and entrepreneurial environment.
Pay: $90,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
Work Location: Hybrid remote in Bridgewater, NJ 08807
