Description:
The Digital Marketing Lead will support the development of our in-house marketing team, manage day-to-day marketing activities, and drive digital initiatives, including the transition to a new Shopify-based website.
This role will work closely with internal teams and external partners to support website management, campaigns, and overall marketing efforts.
Essential Functions
-
Support Shopify site build and ongoing updates, including product content and structure
-
Manage website content, ensuring accuracy and consistency
-
Execute marketing initiatives across digital channels, including email, social media, and website updates
-
Track timelines, deliverables, and follow-ups across multiple projects
-
Work with Sales, Engineering, and other internal teams to gather content and support marketing efforts
-
Partner with external agencies and development teams to support execution and alignment
-
Support a range of marketing initiatives, including those focused on value-added solutions (VAS)
-
Track key performance metrics and support reporting efforts
-
Maintain organization across marketing materials, projects, and priorities
Generous Benefits
Time Off: 9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated)
Comprehensive Benefits: Medical, dental, and vision plans through Cigna for you and your family
Retirement Savings: 401(k) plan with up to a 4% company match
Life and AD&D Coverage: Company-paid life and AD&D insurance, with additional voluntary coverage options
Health and Financial Wellness: HSA with company match, FSA, short- and long-term disability, gym discounts, and financial planning support
Employee Assistance Program: Free access to behavioral health services, including counseling and support resources
Norton LifeLock: Free coverage for employees or families
Growth Opportunities: Ongoing training and tuition assistance to support career development
Requirements:
Education & Experience
-
Bachelor’s degree in marketing or related field
-
Experience in manufacturing, B2B, or technical product environments is preferred
-
Experience with eCommerce platforms (Shopify preferred)
-
Familiarity with product data, technical content, or complex product catalogs
-
Experience working with external agencies or development partners
-
Microsoft 365 CRM experience preferred
Requirements
? 5+ years of hands-on experience executing digital marketing initiatives and managing website content
? Solid background managing website platforms (Shopify, WordPress, or similar CMS)
? Strong use of digital marketing tools, including email platforms, analytics, and CRM systems
? Organizational and project management skills with attention to detail
? Ability to manage multiple priorities and deadlines
? Experience working across teams and with external partners
