Brand & Demand Marketing Manager - CPG
About Us:
1Luv Foods creates artisanal beverages, spices, and food products for the discerning shopper who values authenticity, quality, and impact.
We are on a mission to showcase the very best of the West African Cuisine to the world. Our product and services are distinguished by our Unmatched Flavor Innovation, Radical Ingredient Integrity, Authentic Homemade Style Craftsmanship and Meaningful Local Sustainability.
We're looking for a marketing visionary who can translate our passion into a brand story that resonates and a strategy that drives growth.
The Role:
We are seeking a strategic and hands-on marketing leader to own our brand voice and demand generation efforts. This role is a hybrid—equal parts creative storyteller and data-driven growth hacker. You will be responsible for building brand love while also executing campaigns that directly drive sales velocity and ROI.
Key Responsibilities:
- Brand Strategy & Storytelling: Develop and maintain our brand voice across all channels. Create compelling content that tells our story and connects with our core audience.
- Performance Marketing: Plan and execute digital marketing campaigns across Meta, Google, and Amazon Ads to drive e-commerce sales and support retail sell-through. Manage budgets and meticulously track ROI and CAC.
- Trade Marketing: Create the materials that help our sales team win—including sell sheets, pitch decks, and sample kits—for distributors, brokers, and retail buyers.
- Analytics & Reporting: Analyze sales data, website analytics, and campaign performance to derive insights and inform future marketing strategy. Report on key metrics to leadership.
- Partnerships: Manage relationships with influencers, PR agencies, and creative partners to extend our brand reach.
Required Qualifications & Skills:
- 3-5 years of marketing experience, with at least 2 years in the food, beverage, or CPG industry.
- A portfolio demonstrating success in both brand-building campaigns and performance-driven digital marketing.
- Hands-on experience managing Meta Business Manager and Google Ads accounts with a focus on driving conversions for a physical product.
- Proficiency in Google Analytics and other analytics tools.
- Excellent copywriting and visual storytelling skills.
- Understanding of the retail landscape and what motivates buyers and distributors.
- Ability to be both strategic and executional—a thinker and a doer.
Preferred Qualifications:
- Experience with trade show marketing.
- Experience managing a content calendar and social media channels.
- Basic design skills (Canva, Adobe Creative Suite) are a major plus.
