We’re Sonesta International Hotels.
The 8th largest hotel company in the U.S.—and growing fast.
An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.
Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.
Job Description Summary
The Franchise Sales Director (FSD) serves as the primary commercial liaison for an assigned portfolio of franchise hotels. This role is responsible for partnering with hotel ownership, management teams, and/or on-property GM and DOS to identify revenue opportunities, strengthen commercial execution, and increase engagement with brand programs, systems, and resources.
The FSD works consultatively to drive topline performance by aligning sales strategies with each property’s business goals.
This is hybrid position, candidate must be able to commute to our Newton, MA or Orlando, FL office 3 days per week.
Job Description
Strategic Partnership & Performance
Analyze property-level and market performance (STR, Agency 360, RFP activity, lead conversion, GSO production, and channel mix) to identify opportunities and develop tailored action plans for hotels.
Partner with Revenue Management, Distribution, Effectiveness, Marketing, Loyalty, and Brand teams to address performance gaps and implement revenue optimization strategies.
Franchise Engagement & Enablement
Increase hotel engagement with brand tools, programs, and initiatives (e.g., Customer Connection Week, TravelPass Planner Perks, Government Ready, Business Case initiatives, lead response).
Cross-Functional Collaboration
Reporting & Accountability
Minimum 5–7 years of experience in hotel sales, revenue management, or commercial strategy, ideally within a multi-unit or franchise environment.
Additional Job Information/Anticipated
Pay Range
Pay Range: $105,000 to $115,000. Base pay offer may vary depending on various factors, including but not limited to job related knowledge, skills and job specific overall experience.
Benefits
Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:
- Medical, Dental and Vision Insurance
- Health Savings Account with Company Match
- 401(k) Retirement Plan with Company Match
- Paid Vacation and Sick Days
- Sonesta Hotel Discounts
- Educational Assistance
- Paid Parental Leave
- Company Paid Life Insurance
- Company Paid Short Term and Long Term Disability Insurance
- Various Employee Perks and Discounts
- Hospital Indemnity
- Critical Illness Insurance
- Accident Insurance
Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.
Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.
