We are seeking a creative and results-oriented Digital Media Buyer & Analyst to join our team. In this role, you will plan, execute, and optimize digital marketing campaigns across multiple platforms to increase brand awareness, audience engagement, and lead generation. Working closely with our creative and marketing teams, you will use data-driven insights to maximize campaign performance while delivering innovative digital solutions for our clients.
Key Responsibilities
- Plan, implement, and optimize digital marketing campaigns across search, social media, email, and display advertising.
- Manage paid advertising campaigns on platforms including Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and YouTube.
- Conduct SEO research and implement strategies to improve website visibility and search rankings.
- Monitor campaign performance using analytics tools and provide actionable insights and performance reports.
- Collaborate with designers and content creators to develop engaging digital content and marketing assets.
- Maintain and update website content using content management systems such as WordPress.
- Optimize landing pages and user journeys to improve conversion rates and campaign effectiveness.
- Manage social media campaigns to increase audience engagement and brand presence.
- Stay up to date with digital marketing trends, platform updates, and industry best practices.
Requirements
- Experience managing digital marketing campaigns across multiple online platforms.
- Proficiency with Google Ads, Google Analytics, Google Tag Manager, Meta Ads Manager, TikTok Ads, and YouTube advertising.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Experience with WordPress and content management systems.
- Knowledge of Adobe Creative Suite, including Photoshop, is an advantage.
- Strong analytical, communication, and project management skills.
- Ability to manage multiple campaigns in a fast-paced agency environment.
Job Type: Full-time
Pay: $35,000.00 - $45,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Professional development assistance
Experience:
- Digital Media Buying: 2 years (Preferred)
- Data analytics: 2 years (Preferred)
Work Location: In person
