Reports to (3): *Principal/Superintendent ; *Director of Finance, Operations and Strategic Planning; *Vice Principal;
Job Summary:
Working in a highly visible high school environment, the Marketing and Public Relations Specialist (MPRS)
implements marketing, branding, and communications initiatives that promote the mission, programs, and
achievements of Henry Ford Academy. This role interacts with students, families, staff, and external
stakeholders to strengthen community trust, support student enrollment and engagement, and ensure clear,
consistent communication with the school community.
The MPRS regularly attends school events such as open houses, athletic events, performances, and community
meetings to capture content, promote engagement, and support the school’s public image.
This role operates in a highly visible and relationship-driven environment, requiring strong communication
skills and responsiveness. The role also includes a digital component, with significant time spent managing
social media platforms, website content, marketing campaigns, and media relations. Flexibility is essential, as
occasional evening and weekend hours are required to support school functions and community outreach.
Overall, the MPRS role is HFA mission-driven and student-centered, with a strong emphasis on storytelling,
brand management, and fostering positive relationships between the school and its broader community.
Key Responsibilities:
Strategic Marketing & Brand Management
➢ Assists with implementing promotional and communication strategies that support school goals and
initiatives.
➢ Helps maintain consistent branding and messaging across school communication platforms.
➢ Creates and shares content highlighting academic programs, student activities, staff accomplishments,
and school events.
➢ Supports enrollment and community engagement efforts through marketing materials, social media
content, and outreach to families and alumni.
Public Relations & Community Engagement
➢ Assists with school communications and helps coordinate responses to routine public and media
inquiries.
➢ Builds positive relationships with families, community partners, and local organizations through
ongoing communication and outreach efforts.
➢ Supports school leadership with communication materials and event coordination for community
meetings, school programs, and public events.
Digital Communications & Content Management
➢ Assists with updating website content, social media accounts, email communications, and other digital
platforms.
➢ Creates and shares engaging content that highlights school culture, student experiences, and school
activities.
➢ Tracks basic engagement metrics and social media analytics to help improve communication efforts.
➢ Follows school policies and guidelines related to accessibility, privacy, and student information.
