Position Specifics
Reports to: Director of Marketing
FLSA Status: Exempt
Job Category: Marketing
Applicable to Which Companies: All
Role
SUMMARY
Shape Process Automation (SPA) is seeking a Senior Marketing Coordinator to join our growing marketing team. This role is responsible for executing marketing initiatives that strengthen SPA's brand, support business growth, and drive customer engagement across digital and traditional channels. The Senior Marketing Coordinator will manage social media, email marketing, content creation, marketing assets, and lead generation activities. While the primary focus is marketing, this position will also provide occasional sales support and assist with inbound lead coordination. Success in this role will be measured by marketing campaign performance, lead generation, and overall contribution to business growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:
· Execute SPA's marketing strategy across digital, print and email channels to support business objectives, brand awareness, and market growth.
· Develop and maintain integrated content calendars aligned with company initiatives and strategic priorities.
· Create, manage, and distribute high-quality marketing content, including social media posts, graphics, videos, brochures, email campaigns, and other promotional materials.
· Manage and grow SPA's social media presence across LinkedIn and other relevant platforms, driving engagement, audience growth, and brand visibility.
· Collaborate with internal subject matter experts to translate complex technical concepts into clear, customer-focused messaging that supports marketing and brand objectives.
· Plan and execute email marketing campaigns, including newsletters, product announcements, customer communications, audience segmentation, and performance optimization.
· Develop and implement marketing campaigns that support trade shows and customer events, maximizing awareness and engagement before, during, and after events.
· Track, analyze, and report on marketing performance metrics, including social media engagement, email marketing results, campaign effectiveness and provide recommendations for continuous improvement.
· Maintain and organize marketing assets, including brochures, photos, videos, presentations, and digital content, ensuring brand consistency and accessibility across the organization.
· Serve as a primary point of contact for inbound customer inquiries, responding to calls and emails
· Act as a cross-functional liaison between sales and marketing to ensure alignment and seamless customer experience
· Continuously build knowledge of industrial automation technologies, applications, market trends, and competitive positioning to strengthen marketing content and communications.
· Regular and predictable attendance is an essential function of this position.
SUPERVISORY RESPONSIBILITIES
· This position has no direct supervisory responsibilities.
TRAVEL
· Less than 10%
LOCATION
· This position is primarily hybrid, with a minimum of three days per week onsite.
· However, remote work arrangements may be considered based on business needs and candidate experience.
Qualifications
REQUIRED KNOWLEDGE, SKILLS, ABILITIES:
· Strong written communication and content creation skills, with the ability to adapt messaging for different social media platforms and audiences
· Experience with social media management and content calendars
· Working knowledge of sales processes, lead management, CRM systems, and digital marketing fundamentals
· Ability to collaborate cross-functionally and support sales, marketing, and technical teams in a fast-paced environment
· Highly organized self-starter with strong attention to detail and a goal-oriented mindset
EDUCATION and EXPERIENCE:
· Bachelor’s degree (or equivalent) in marketing, business, or related field
· 3 -5 years of experience in a sales support, marketing, or hybrid commercial role, preferably in a B2B or manufacturing /industrial environment.
CERTIFICATES, LICENSES AND REGISTRATIONS:
· None required.
Physical Demands
· The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
· While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel. The employee is occasionally required to stand; walk; talk or hear; climb or balance; stoop, kneel, crouch or crawl; reach with hands and arms. The associate must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
Pay: From $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
People with a criminal record are encouraged to apply
Application Question(s):
- What role have you played in generating leads and supporting a sales team? Can you give me an example of a campaign that produced measurable results?
- Walk through a marketing campaign you personally created and managed. What content did you develop, what channels did you use, and what were the results?
- Do you have 3 to 5 years of experience supporting B2B or industrial/manufacturing marketing and sales initiatives?
- Do you have hands-on experience using a CM to manage inbound leads and track customer interactions? If so, please give details on your experience.
Experience:
- CRM software: 3 years (Required)
- Social media management: 3 years (Preferred)
- B2B sales: 3 years (Preferred)
Work Location: Hybrid remote in Auburn Hills, MI 48326
