Join the Kirkwood Team
Are you a consultative sales professional with experience in direct mail, franchise marketing, or multi-location marketing programs? Do you enjoy building long-term client relationships while helping businesses grow through data-driven marketing strategies?
Kirkwood is seeking a Sales Director to lead and grow our Franchise Marketing & Direct Mail Programs. This unique client facing sales role combines consultative selling, strategic account management, marketing strategy, campaign planning, and business development. You'll work directly with franchise owners, corporate marketing teams, and internal production specialists to develop and sell direct marketing programs that deliver measurable results while expanding Kirkwood's presence within franchise organizations nationwide.
Key Responsibilities
New Business Development
- Sell targeted direct marketing programs to new and existing franchisees
- Lead discovery and on-boarding meetings with prospective clients and newly signed franchisees
- Identify opportunities to increase franchise participation and expand market penetration
- Support franchisees with marketing strategies for new territory acquisitions and expansions
Campaign Planning & Execution
- Conduct ZIP code-level analysis to identify optimal demographic targets
- Build targeted mailing lists based on geographic and demographic insights
- Develop and present campaign recommendations aligned with franchisee goals
- Create and manage detailed mail plans, including drop dates, budgets, and campaign timing
- Lead creative review meetings and ensure alignment on campaign messaging
- Transition approved programs to Client Services for production and execution
Client Management & Strategic Support
- Provide ongoing marketing guidance, strategy, and support to franchisees
- Maintain strong, consultative relationships with franchise owners and stakeholders
- Act as a primary point of contact for campaign performance and optimization discussions
- Work closely with internal teams for program execution
Reporting & Analytics
- Review mid-year and annual campaign performance reports with franchisees
- Present performance insights and recommendations to corporate franchise marketing stakeholders
- Respond to ad hoc reporting and data requests from internal and external partners
- Track, compile, and submit weekly order reports and mailed volume reports
Collaboration & Communication
- Partner closely with corporate franchise marketing and internal teams to ensure program alignment
- Support cross-functional coordination across data, creative, and production teams
- Attend annual conferences and industry events to strengthen relationships and drive growth
What Success Looks Like
The successful candidate will:
- Build trusted advisor relationships with franchise owners and corporate marketing teams.
- Drive measurable revenue growth from both new and existing accounts.
- Deliver strategic marketing recommendations backed by data and analytics.
- Collaborate seamlessly with Kirkwood's production, creative, data, and client service teams.
- Become a recognized expert in franchise direct marketing programs.
- Help expand one of Kirkwood's fastest-growing business segments.
Qualifications
- 5+ years of experience in direct mail, direct marketing, or print-related sales
- Proven ability to prospect, develop, and close new business opportunities
- Proficiency in the continued development and growth of existing client base
- Strong analytical skills with the ability to translate data into actionable marketing strategies
- Experience working with franchise or multi-location business models preferred
- Excellent communication, presentation, and relationship management skills
- Highly organized with the ability to manage multiple accounts and timelines
- Self-starter with a proactive, solutions-oriented mindset
About Kirkwood
Headquartered in Massachusetts, Kirkwood is a rapidly growing marketing execution and communications company that helps organizations bring their brands to life through premium print, targeted direct mail, secure communications, branded environments, warehousing and fulfillment, and promotional products.
Since 1973, Kirkwood has built a reputation for quality, innovation, and exceptional customer service. Organized around five core business pillars, we provide end-to-end marketing execution solutions that support clients from strategy and creative development through manufacturing, fulfillment, distribution, and performance reporting.
Our Core Capabilities Include:
- Premium Print – Digital, offset, large format, and specialty print manufacturing
- Targeted Direct Mail – Personalized, compliant, data-driven marketing campaigns
- Warehousing & Fulfillment – Inventory management, kitting, pick-pack-ship, storefronts, and logistics
- Branded Environments – Interior signage, environmental graphics, retail experiences, and workplace branding
- Branded Merchandise – Promotional products, apparel, recognition programs, and corporate gifting
At Kirkwood, we believe our people are our greatest competitive advantage. We foster a collaborative, entrepreneurial culture where initiative is rewarded, ideas are welcomed, and success is shared. As we continue to grow nationally, we're looking for professionals who enjoy solving problems, building relationships, and making an impact.
What We Offer
- Competitive base salary plus incentive compensation
- Medical and dental insurance
- 401(k) with company match
- Paid vacation and holidays
- Short-Term and Long-Term Disability Insurance
- Professional development and advancement opportunities
- The opportunity to work with nationally recognized franchise brands
- A collaborative team environment with significant growth potential
Apply Today
If you're passionate about consultative selling, franchise marketing, and helping clients grow through intelligent direct marketing strategies, we'd love to hear from you.
Pay: $100,000.00 - $175,000.00 per year
Work Location: Hybrid remote in Wilmington, MA 01887
