This job is for you if...
You’ve been the person who gets handed the messy local SEO problem and actually figures it out.
A client is stuck around position 5 across their geo-grid for their primary service. Their Google Business Profile looks fine at a glance. The service pages exist. The citations are mostly clean. The content is technically “optimized.” But the phone is not ringing enough, and nobody has a clear answer.
That is the kind of problem you like.
You know how to dig into the data, separate symptoms from causes, and decide what needs to happen next. You understand local search, traditional organic search, and the way AI search is changing discovery. You are not guessing based on whatever SEO thread you read last week. You have real experience, real opinions, and enough humility to keep testing when the data disagrees with you.
You are also comfortable talking to clients. This is not a role for someone who wants to hide behind audits and never explain their thinking. You’ll need to present strategy clearly, answer direct questions, and help business owners understand what we are doing, why it matters, and what should happen next.
What this role actually is
You will own SEO strategy for a portfolio of mostly local service businesses, with some national SEO clients mixed in.
Most of our clients care about calls, booked appointments, form fills, local visibility, and revenue. Rankings matter, but only because they are supposed to turn into business. Your job is to understand what is happening in search, decide what needs to change, and make sure the work gets implemented well enough to move the needle.
This is a senior strategy role with some hands-on execution. Roughly:
- 20-25% client meetings, presentations, and client-facing follow-up
- 10% internal meetings
- 55% strategy, analysis, planning, QA, and direction
- 15% hands-on implementation
You will not be spending your week writing generic SEO content from scratch. AI has changed that. We need someone who knows how to use AI to accelerate research, briefs, analysis, content development, and QA, then apply human judgment to make the work accurate, useful, local, trustworthy, and aligned with the client’s business.
What you’ll work on
You’ll diagnose local SEO performance problems across Google Business Profiles, geo-grids, organic rankings, technical SEO, site structure, content quality, reviews, authority, internal linking, conversion paths, and competitor movement.
You’ll build SEO strategies for local service businesses where service area, proximity, relevance, reputation, and trust all matter.
You’ll guide location pages, service pages, and geo-targeted content in a way that is useful to users and does not drift into thin doorway-page nonsense.
You’ll help clients adapt to AI search, AI Overviews, answer engines, LLM-driven discovery, and the difference between being ranked, being cited, and being trusted.
You’ll use tools like GA4, Google Search Console, Google Business Profile, geo-grid tracking platforms, Screaming Frog, Ahrefs, Semrush, BrightLocal or similar tools, WordPress, Looker Studio, and AI tools such as Claude, ChatGPT, Gemini, Perplexity, Claude Code/Codex-style workflows, MCP-enabled tools, and AI search visibility platforms.
You’ll create clear recommendations, assign or coordinate execution, review the work, and follow through until the client sees progress.
What makes someone good at this
You have deep local SEO experience. You understand how local service businesses win search visibility and how that differs from ecommerce, SaaS, publishing, or broad national content SEO.
You are already paying attention to GEO/AEO/AI search. You do not need to pretend the whole SEO world has been reinvented overnight, but you do need to understand how discovery is changing and how to help clients show up in both traditional results and AI-assisted answers.
You are analytical and detailed. You can look at rankings, GBP data, Search Console, organic traffic, conversion data, page quality, competitors, and site structure, then come back with a practical plan.
You communicate like a grown-up. Clients should leave a call feeling like you understand the problem and have a plan, not like they were buried under jargon.
You are comfortable with AI, but not impressed by it for its own sake. You know where it saves time, where it creates risk, and where human judgment still matters most.
You follow through. If you say you are going to investigate something, you investigate it. If a recommendation requires implementation, you make sure it does not die in a spreadsheet.
You should probably have
- 5+ years of SEO experience, with significant hands-on local SEO experience
- Experience working with local service businesses, home services, healthcare, legal, or similar local lead-generation clients
- Strong understanding of Google Business Profile optimization, local ranking factors, geo-grid analysis, reviews, local landing pages, technical SEO, schema, internal linking, and content strategy
- Experience presenting SEO strategy and performance to clients
- Comfort using AI tools as part of a real workflow, not just occasionally generating copy
- Strong QA instincts and attention to detail
- Agency experience or experience managing multiple SEO accounts at once
This is not a good fit if...
- You want a junior SEO execution role.
- You mostly want to write blog posts.
- You need someone else to tell you what the strategy is.
- You are uncomfortable being on client calls.
- You treat AI-generated output as finished work.
- You think local SEO is just citations, keywords, and posting on GBP.
About Motivent Marketing Inc.
Motivent Marketing Inc. is a remote marketing agency serving mostly local service businesses, with some national clients as well. We care about practical marketing that creates real business outcomes: calls, leads, booked jobs, better visibility, and stronger trust with the people our clients are trying to reach.
We are building for how marketing works now. That means using AI intelligently, moving faster, keeping human judgment at the center, and hiring people who can think, communicate, and own outcomes.
Pay: $65,069.44 - $86,793.30 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Work Location: Remote
