Position Overview:
The Inside Sales Manager is responsible for overseeing the company’s lead generation and sales support functions. This role manages a team of sales support reps. responsible for identifying and qualifying leads, maintaining CRM and pipeline integrity, coordinating follow-up activities with the sales team, and launching proactive sales campaigns.
This is a hands-on role combining team leadership, operational management, sales process coordination, and business development support. The ideal candidate is highly organized, data-driven, proactive, and capable of building scalable processes in a fast-paced entrepreneurial environment.
Team Leadership & Oversight-
Manage and mentor a team of lead generation and sales support representatives.
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Establish daily and weekly performance metrics for lead sourcing, qualification, follow-up, and pipeline activity.
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Foster a culture of accountability, responsiveness, and continuous improvement.
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Proficiently mastering our product line, CRM, and internal systems, enabling effective training and knowledge transfer.
Lead Generation & Pipeline Management-
Oversee lead research activities across multiple platforms and databases.
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Ensure consistent flow of qualified leads to the sales organization.
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Maintain CRM accuracy and ensure proper tracking of all leads, opportunities, and customer interactions.
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Monitor lead conversion rates and pipeline progression.
Sales Coordination & Follow-Up-
Coordinate closely with the sales team to ensure timely outreach and follow-up on incoming and outbound leads.
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Track sales activity and ensuring opportunities are progressing through the pipeline.
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Help identify stalled opportunities and recommend re-engagement strategies.
Sales Campaign Execution-
Direct research and lead generation efforts using platforms like Construct Connect, Dodge, and ZoomInfo.
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Develop and launch outbound sales campaigns targeting key industries, customer segments, and strategic opportunities.
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Coordinate email outreach, prospecting initiatives, and lead nurturing campaigns.
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Analyze campaign performance and optimize messaging, targeting, and conversion rates.
Reporting & Analytics-
Produce regular reports on lead generation performance, pipeline health, campaign effectiveness, and sales activity.
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Provide actionable insights to leadership regarding trends, opportunities, and operational improvements.
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Monitor KPIs including lead volume, response time, conversion rates, and sales pipeline metrics.
Process Improvement-
Build and improve scalable lead management and sales support processes.
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Implement best practices for CRM usage, reporting, and sales workflow management.
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Identify automation opportunities to improve efficiency and visibility.
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4+ years of progressive experience in sales operations, sales support, lead generation, business development, or inside sales management, preferably within the building materials sector.
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Deep expertise in sales process management and data analytics.
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Exceptional communication, leadership, and management skills change.
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Strong MS Applications and CRM experience (Salesforce, HubSpot, Zoho, or similar).
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Strong analytical and problem-solving abilities.
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Comfortable operating in a fast-moving company environment.
Preferred Experience-
Experience with outbound sales campaigns and prospecting tools.
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Familiarity with platforms such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or similar tools.
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Experience building reporting dashboards and sales tracking systems.
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