The Associate Director of Media Analytics turns media and marketing data into clear recommendations that improve campaign performance and results. This role sits within the analytics team with a focus on media campaigns and leads day-to-day analytics across assigned accounts, with a strong focus on media measurement, optimization, reporting, and performance storytelling. The Associate Director will also help strengthen media analytics capabilities across the broader Analytics organization by serving as an important resource for media measurement best practices and collaborating with Media, Data, and Data Science teams.
You will work closely with Strategy, Creative, MarTech, and Client Services to connect campaign activity to audience behavior, engagement, conversion, and commercial impact. We are looking for hands-on analysis, client consultation, and reliable delivery.
Team Development & Capability Building
Partner with Analytics, Media, Data, and Data Science teams to help advance media analytics capabilities, including improved access to media delivery and performance data for reporting, advanced analytics, and AI-driven initiatives.
Client Partnership & Measurement Strategy
Translate business and media goals into measurement strategies, Measurement frameworks, reporting requirements, and learning agendas.
Media Analytics & Optimization
Measure performance across paid search, paid social, programmatic, video, connected TV, endemic, and other healthcare media channels.
Partner with Media teams to define KPIs, benchmarks, pacing expectations, and test plans before launch.
Analyze delivery, reach, frequency, engagement, conversion, cost efficiency, audience quality, and downstream outcomes.
Recommend changes to budget allocation, audience strategy, channel mix, placements, creative rotation, bidding, and campaign structure.
Compare performance across channels, publishers, tactics, audiences, geographies, and creative projects.
Platforms and Reporting
Work with data from ad servers, DSPs, search and social platforms, website analytics, CRM systems, CDPs, publisher reports, and healthcare data providers.
Partner with Data and Technology teams to improve tagging, taxonomy, data integration, identity resolution, and data quality.
Delivery & Collaboration
Build partnerships across Media, Analytics, Strategy, Martech, and Data teams to align measurement approaches and support data-driven decision-making.
Collaborate across Analytics, Media, Strategy, Creative, Martech, and Client Services.
6+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within an agency environment.
Experience working with partners, including media, data, technology, or data science teams.
Experience across paid search, paid social, programmatic, video, connected TV, and publisher or endemic media.
Experience with healthcare data providers such as Crossix, Komodo, IQVIA, or comparable sources is preferred.
Experience with platforms such as GA4, Adobe Analytics, Campaign Manager 360, Google Ads, Meta, DSPs, and GTM.
Bachelor's degree in Analytics, Data Science, Economics, Statistics, Marketing, Computer Science, or a related field; advanced degree preferred.
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$130,000—$140,000 USD
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
