Company Overview
Habitat for Humanity of Tampa Bay Hillsborough is a dedicated nonprofit organization committed to affordable housing initiatives through building, rehabilitating, and advocating for fair and just housing policies. Since its inception, it has partnered with community volunteers, donors, and homeowner applicants to create safe, affordable homes that foster hope and community growth.
Summary:
Under the supervision of the Chief Development Officer and in coordination with the CEO and Chief ReStore Officer, the Marketing Director is responsible for the organization's overall marketing strategy to increase brand awareness, donor engagement, volunteer recruitment, ReStore traffic, advocacy efforts, and fundraising results.
Responsibilities:
- Develop and implement the annual marketing plan.
- Create integrated marketing campaigns and lead fundraising, ReStore, volunteer, advocacy, community outreach and homeowner prospect campaign strategies.
- Establish annual marketing goals, KPIs, and campaign calendars.
- Coordinate organization-wide messaging.
- Align marketing initiatives with Habitat's strategic plan.
- Oversee website and Social Media content and messaging.
- Manage SEO, email marketing, CRM campaigns, paid advertising, media buying, public relations, and executive communications.
- Measure campaign effectiveness.
- Monitor website traffic, email performance, social media, advertising ROI, and interactions and develop appropriate engagement and response strategies.
- Manage marketing budget and vendors.
- Provide strategic direction to the Marketing Team.
- Manage vendor contracts and services from contracted Marketing/PR/Advocacy Support Services.
- May supervise marketing team members.
- Other duties as assigned.
Competencies:
- Passionate about the Habitat for Humanity mission and purpose.
- Ability to function effectively with a minimum of daily direction and support.
- Can solve problems and make decisions independently in a creative and effective manner.
- Ability to work directly with people from diverse racial, ethnic, and socioeconomic backgrounds.
- Proficient in Microsoft Office Suite, Adobe software (Photoshop, Illustrator, Premiere) and Canva.
- Knowledge of basic HTML, website design, SEO and content management (WordPress platform).
- Experience implementing paid ads through Google, Meta, LinkedIn, and YouTube.
- Ability to work on multiple projects at once in a fast-paced environment.
- Ability to manage projects within a team.
- Can solve problems and make decisions independently in a creative and effective manner.
- Strong understanding of social media marketing and experience using these channels (Facebook, Instagram, YouTube and LinkedIn).
- Excellent presentation and verbal communication skills.
- Ability to write and edit professional copy.
- Familiarity with branding best practices.
Experience:
- Desire to work towards Habitat’s mission.
- College degree and/or 3 years of experience in marketing-related field.
- Ability to take initiative and make effective recommendations to staff and Board.
Join us as our Marketing Director if you’re passionate about making a tangible difference in communities through innovative marketing strategies. Bring your expertise in digital marketing tools, creative content development, and campaign management to help us build hope one home at a time!
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Vision insurance
Work Location: Hybrid remote in Tampa, FL 33602
