Brand Builder — Marketing & Growth
Part-Time · Salt Lake City, UT (Hybrid)
Lifted Gelato
Lifted Gelato is outgrowing word-of-mouth. We're looking for someone to give the brand a real presence — online and around Salt Lake City — and to build that presence from the ground up.
About Lifted Gelato
We make small-batch gelato in Salt Lake City, built on real ingredients and recipes worth standing behind. So far, growth has come from the people who show up, tell their friends, and keep coming back — not from a marketing function, because we haven't had one.
About the Role
This is a builder's role, not a maintenance job. We're looking for someone with an entrepreneurial mindset — who sees a blank slate and gets energized instead of overwhelmed, and who treats this brand's growth like it's their own stake in the outcome. You won't be handed a playbook; you'll be trusted to write one.
A year from now, Lifted Gelato should look and feel like an established local brand — consistent, recognizable, and worth following — with the social channels, email list, and paid campaigns to prove it. You'd come in as the first person to own this, with real say over the visual identity, voice, and strategy that gets us there. No five layers of approval, no waiting on a committee — you make the call, you live with the result. Success looks like measurable growth in followers and engagement, ad performance you can point to, and a brand that finally looks as good as the product tastes.
What You'll Do
- Plan, shoot, and edit content for our social channels, then own the posting calendar and day-to-day engagement (comments, DMs)
- Grow our following and engagement organically, testing what actually resonates with our audience
- Write and send our email newsletter, including promos and loyalty offers
- Build and run campaigns around new flavor launches and seasonal moments
- Manage paid social and local ad spend, and track what's actually working
- Represent the brand at select community events, pop-ups, and markets around SLC
What We're Looking For
Required:
- An entrepreneurial mindset — energized by building something from scratch and treating it like your own to win or lose
- A genuine passion for marketing and brand-building — the kind you'd bring to this even if no one were watching
- An eye for aesthetics — you can shoot and edit content on a phone that looks good without a studio
- Handed an open-ended goal, you come back with a plan — not more questions
- Reliable transportation and your own phone/camera gear for on-location shoots and events
- Availability some evenings and weekends for events and markets
Preferred:
- Experience managing paid ad campaigns end-to-end (Meta/Google Ads or similar) — budgets, targeting, creative testing, reporting
- Experience marketing a local food, retail, or hospitality brand
- Strong writing — captions, subject lines, promo copy
- Comfort reading basic analytics to see what's working and what isn't
Worth Knowing Before You Apply
Lifted Gelato is a small, close-knit team — direct access to leadership, real ownership from week one, but limited resources and few existing systems to lean on. This is a bet on the right person, not a checklist. If you'd rather take that bet and build something real than wait for a fully-formed role to open up, you're exactly who we're looking for.
Compensation
Base pay plus a performance bonus tied to growth and engagement goals. We're structuring this around the right person, not a fixed number — let's talk specifics once we know it's a fit.
How to Apply
Send a resume and 2–3 examples of content you've created — social posts, reels, campaigns, anything that shows your eye — to [email protected].
Pay: $15.00 - $20.00 per hour
Benefits:
Work Location: In person
