Description:
As the Business Development Manager, National Accounts, you will play a strategic role in driving data-informed decisions, managing large-scale national account partnerships, and enabling business growth through advanced analytics and client-centric strategies. The role demands strong analytical capabilities, business acumen, and a deep understanding of data trends to inform strategy and performance. You will work cross-functionally to identify, analyze, and optimize national account performance, focusing on growth, retention, and profitability.
Requirements:
Data & Analytics-Driven Account Management
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Analyze national account performance metrics to identify growth opportunities and recommend strategic initiatives.
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Develop, maintain, and present dashboards and data reports for internal stakeholders and key accounts.
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Leverage customer segmentation and buying behavior data to refine targeting strategies and campaigns.
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Utilize data visualization tools and CRM analytics to support business development efforts.
Key Partner & Account Support
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Lead the analytical support and performance tracking of A and B tier corporate accounts.
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Support high-value partners and coordinate white glove rollout programs backed by analytics and KPIs.
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Work with Marketing and Sales to measure the success of customer campaigns and promotions.
Process Ownership & Optimization
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Own and streamline the RFP process, integrating historical data and forecasting to drive strategic responses.
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Collaborate with Finance and cross-functional teams to enhance data flow and improve decision-making.
Pipeline & Performance Management
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Manage and maintain a dynamic pipeline using CRM platforms with a strong focus on data accuracy and forecasting.
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Provide data-backed insights during Quarterly Business Reviews and all Sales Meetings.
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Coordinate customer visits and training courses, focusing on measurable ROI and training effectiveness.
Strategic National Account Development
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Strategically manage house, national accounts using performance analytics to prioritize high-growth opportunities.
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Identify at-risk or declining partners and develop data-supported turnaround strategies.
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Collaborate on playbook development using historical and predictive analytics to guide national account managers.
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Support associated distributor relationships and food buying groups with data- informed recommendations.
Behavioral Capabilities
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Analytical Thinking: Leverages quantitative and qualitative data to guide decisions and solve complex problems.
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Business Acumen: Understands key business drivers and uses data to stay ahead of trends and competitive movements.
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Customer Focus: Utilizes customer data and feedback to enhance services and build loyalty.
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Communication: Able to clearly present complex data findings to various audiences.
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Negotiation & Influence: Uses data to support negotiation strategies and align internal and external stakeholders.
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Results Orientation: Applies KPIs and performance tracking to drive continuous improvement.
Education and Experience
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Bachelor’s degree required, preferably in Business, Marketing, Economics, Analytics, or related field.
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Proven experience as a Business Development Manager, National Account Manager, or similar role.
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Experience with data analytics, CRM platforms, and national sales strategies is strongly preferred.
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Industry experience in B2B, chemical, janitorial/sanitation, or similar verticals is a plus.
Required Skills
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Advanced data analytics skills (Excel, Power BI, Tableau, or similar platforms).
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Experience with CRM and customer lifecycle analytics.
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Strong communication and relationship-building skills.
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Ability to manage multiple priorities in a dynamic environment.
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Project management skills, with demonstrated success in managing data-driven initiatives.
Physical Requirements
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Extended periods of computer and data platform usage.
