Company: Jawzrsize
Industry: Health, Wellness & Fitness
Employment Type: Full-Time | Executive Leadership
Work Authorization: U.S.-based candidates only
Work Model: Remote (Florida or Hawaii strongly preferred)
About Jawzrsize
Jawzrsize is a direct-to-consumer health and wellness brand operating at the intersection of fitness, performance, and aesthetics. We have been in business for 10 years, are proudly made in the USA, and sell globally through Shopify, Amazon, and TikTok Shop.
Our products focus on jaw training, facial strength, and functional wellness, supported by a strong brand story rooted in resilience, recovery, and confidence. As we enter our next phase of growth, we are looking for a seasoned Chief Marketing Officer (CMO) to lead and scale our marketing ecosystem.
The Role
The Chief Marketing Officer will own end-to-end marketing strategy and execution, with a heavy focus on direct-to-consumer growth, performance marketing, brand leadership, and omnichannel expansion.
This is a hands-on executive role for someone who can think strategically, execute decisively, and build systems that scale.
Key Responsibilities
- Execute the global marketing strategy across Shopify, Amazon, and TikTok Shop (experience with TikTok Shop strongly preferred)
- Lead paid media strategy across Meta, TikTok, Google, and Amazon Ads
- Oversee brand positioning, messaging, and creative direction
- Oversee and scale influencer, UGC, affiliate, and ambassador programs
- Oversee podcast marketing strategy, including guest strategy, distribution, and growth
- Oversee social media branding and marketing across all platforms
- Develop and manage strategic partnerships, collaborations, and brand alliances
- Review and oversee the Amazon marketing management team to ensure performance and alignment
- Partner with product, operations, and leadership on launches and promotions
- Develop new ideas for market expansion and product expansion
- Build, manage, and mentor the internal marketing team and external agencies
- Own KPIs including ROAS, CAC, LTV, AOV, conversion rates, and retention
- Oversee email, SMS, and lifecycle marketing
- Ensure marketing compliance within the health and wellness space
- Report directly to executive leadership
Qualifications
- 4-10+ years of senior marketing experience in direct-to-consumer brands
- Proven success scaling Shopify and Amazon businesses
- Strong understanding of Amazon marketplace marketing and management
- Experience with TikTok Shop or social commerce platforms strongly preferred
- Strong background in performance marketing and creative testing
- Experience in health, wellness, fitness, or consumer lifestyle brands
- Deep understanding of influencer, UGC, and creator-driven growth
- Data-driven with strong analytical and forecasting skills
- Comfortable operating in a fast-paced, founder-led environment
- Experience managing multi-six to seven-figure monthly ad budgets
- Strong leadership, communication, and decision-making skills
Compensation
- Base salary: $75,000–$125,000 per year
- Performance-based bonus tied to company and marketing success
Location & Travel
- Remote (U.S.-based only)
- Florida or Hawaii strongly preferred
- Occasional travel for shoots, events, and collaboration
Why Jawzrsize
- Established brand with 10 years of market validation
- Made-in-USA products with strong consumer trust
- Large growth runway across DTC, Amazon, retail, and partnerships
- Founder-led company with fast decision-making
- Opportunity to make a real impact at the executive level
Pay: $90,000.00 - $145,000.00 per year
Work Location: Hybrid remote in Saint Petersburg, FL 33707
