Job Description - Social Media & Content Specialist
Key Responsibilities:
Content Creation & Management
- Create compelling images and videos aligned with brand guidelines for marketing campaigns
- Edit and optimize images and videos for various marketing channels
- Maintain a centralized visual asset library and manage digital asset organization including photography, videography, QR codes and graphic design elements
Social Media
- Oversee all social media channels including Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn
- Work with marketing team on implementing a comprehensive social engagement strategy and content calendar
- Stay current with industry trends and best practices for each platform
- Create content tailored to each social channel
- Lead innovative social media experiments
- Capture photos and videos as needed
- Engage with the community through comments and direct messages daily
- Create an optimized posting schedule to maximize audience reach
- Analyze performance metrics and adjust strategies in real time to achieve goals
- Interact with other social media accounts through likes, comments, and reposts
- Manage collaborations with creators, affiliates and influencers
- Source and get rights to user-generated content (UGC)
- Develop and execute giveaways, collaborations, and partnerships
Qualifications:
- Bachelor's degree in visual communications, photography, film, graphic design, or a related field
- A minimum of 2-3 years of experience in social media
- Portfolio of past work
- Strong understanding of visual brand identity and style guidelines
- Experience in relationship management with influencers and online communities
- Ability to work efficiently under tight deadlines and manage fast-paced turnaround times
- Strong organizational and project management skills, with a keen attention to detail
- Resourceful, proactive, and creative mindset
- Data-driven approach to content performance analysis
Join us at Mr. Christmas and be a key player in bringing our brand to life through innovative and engaging social media content. Apply today to join our creative and collaborative team.
Pay: Up to $65,000.00 per year
Work Location: Remote
