Job Summary
We are seeking a dynamic and proactive Marketing Assistant to join our innovative marketing team. In this role, you will support the development and execution of digital marketing campaigns, enhance brand visibility, and contribute to the overall marketing strategy. Your energetic approach and technical proficiency will help drive engagement across multiple channels, including social media, email marketing, and paid advertising. This paid position offers an exciting opportunity to grow your skills in a fast-paced environment while making a tangible impact on our brand presence.
Duties
- Assist in the creation and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels.
- Conduct keyword research and utilize SEO tools to optimize website content for improved search engine rankings.
- Support website management tasks using content management systems like WordPress and ensure website performance through analytics tools such as Google Analytics and Google Tag Manager.
- Develop engaging content for blogs, social media posts, email newsletters, and landing pages that align with marketing goals.
- Monitor campaign performance using web analytics reporting and perform conversion optimization to maximize ROI.
- Collaborate with graphic designers to produce visual assets using Adobe Creative Suite, including Adobe Photoshop and other design tools.
- Assist in setting up and managing marketing automation workflows to nurture leads and improve customer engagement.
- Manage social media advertising campaigns on platforms like Facebook, LinkedIn, and Instagram to increase brand awareness and generate leads.
- Support the execution of SEM (Search Engine Marketing) strategies including paid search marketing with Google AdWords.
- Contribute to website updates, technical troubleshooting involving HTML, CSS, JavaScript, and SQL for website management and performance enhancement.
Qualifications
- Proven experience with SEO tools, Google Analytics, Google Ads, Google Tag Manager, and Google AdWords.
- Strong knowledge of digital marketing channels including social media marketing, paid search marketing, email marketing, and content creation.
- Technical proficiency in website management using WordPress or similar CMS platforms; familiarity with HTML, CSS, JavaScript, and SQL is a plus.
- Skilled in graphic design with experience using Adobe Creative Suite (Photoshop) for content creation.
- Excellent copywriting skills with the ability to craft compelling messages tailored for B2B or B2C audiences.
- Experience managing social media advertising campaigns across multiple platforms such as Facebook Advertising and LinkedIn Ads.
- Ability to analyze web analytics data to inform campaign strategies and optimize performance marketing efforts.
- Strong organizational skills with attention to detail in campaign setup, tracking metrics, and reporting results.
- Prior experience in e-commerce environments or working with content management systems is advantageous.
Join us as a Marketing Assistant if you’re passionate about digital marketing innovation! Bring your technical skills, creative flair, and enthusiasm for growth to help elevate our brand presence worldwide while advancing your career in a vibrant team environment!
Pay: $24.40 - $29.38 per hour
Benefits:
- Flexible schedule
- Paid time off
- Parental leave
Work Location: Remote
