Senior Digital Marketing Manager
Company: Greenora Partners
Location: Hyattsville, Maryland
Employment Type: Full-Time
Work Arrangement: On-site, with hybrid options available
Schedule: Monday–Friday, 9:00 AM–5:00 PM
Salary: $115,000–$120,000 per year
About Greenora Partners
Greenora Partners is seeking a strategic, creative, and results-driven Senior Digital Marketing Manager to join our team in Hyattsville, Maryland. This role is designed for an experienced marketing professional who can combine strong digital expertise with thoughtful strategy, compelling storytelling, and a clear focus on measurable business results.
The Senior Digital Marketing Manager will play a key role in developing and executing integrated digital marketing initiatives, strengthening our online presence, and identifying opportunities to increase engagement, brand awareness, and growth.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with company objectives.
- Lead campaigns across search, social media, email, content, and other digital channels.
- Manage digital marketing campaigns from planning and execution through optimization and reporting.
- Develop and oversee content strategies that strengthen brand positioning and audience engagement.
- Monitor campaign performance and use data to identify opportunities for improvement.
- Analyze website traffic, conversion rates, engagement metrics, and other key performance indicators.
- Manage SEO and SEM initiatives to improve online visibility and qualified traffic.
- Develop and optimize paid digital advertising campaigns and manage associated budgets.
- Collaborate with internal teams and external partners to deliver effective marketing campaigns.
- Conduct market, competitor, and audience research to identify emerging trends and opportunities.
- Manage email marketing initiatives, including campaign development, segmentation, testing, and performance analysis.
- Oversee social media strategy, content calendars, and channel performance.
- Prepare regular marketing reports and present insights and recommendations to leadership.
- Maintain brand consistency across digital channels and customer touchpoints.
- Stay informed about evolving digital marketing platforms, technologies, and industry best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field.
- 5+ years of progressive experience in digital marketing or a related role.
- Strong experience developing and managing multi-channel digital marketing campaigns.
- Demonstrated knowledge of SEO, SEM, paid advertising, email marketing, social media, and content marketing.
- Experience with analytics and reporting platforms such as Google Analytics and marketing automation or CRM platforms.
- Strong understanding of conversion optimization, customer journeys, and digital performance metrics.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
- Proven ability to manage multiple projects, budgets, and deadlines simultaneously.
- Strong leadership and cross-functional collaboration skills.
- Ability to balance creative thinking with measurable business objectives.
- Experience managing agencies, freelancers, or external marketing partners is preferred.
What We Offer
- Competitive annual salary of $115,000–$120,000, based on experience and qualifications.
- Full-time employment with a Monday–Friday schedule.
- Standard working hours of 9:00 AM–5:00 PM.
- On-site work in Hyattsville with hybrid options available.
- Opportunity to take ownership of high-impact digital marketing initiatives.
- Collaborative and professional working environment.
- Opportunities for professional development and career growth.
- The opportunity to directly influence brand visibility, audience engagement, and business growth.
How to Apply
If you are a strategic and creative digital marketing professional who enjoys building impactful campaigns, analyzing performance, and turning marketing opportunities into measurable results, we would like to hear from you.
Please submit your resume and a brief cover letter highlighting your digital marketing experience, key accomplishments, and interest in joining Greenora Partners.
Greenora Partners
Senior Digital Marketing Manager | Hyattsville, MD
Full-Time | $115,000–$120,000 | Hybrid Options Available
Pay: $115,000.00 - $120,000.00 per year
Benefits:
- Health insurance
- Life insurance
Work Location: In person
