We are seeking an experienced, motivated, and results-driven Home Care Marketer to join our team. This is a field-based position focused on developing referral relationships, generating new patient cases, and expanding the agency's presence throughout the community.
The ideal candidate will have at least 1 year of direct home care marketing experience, a solid understanding of the NYC home care market, and a proven ability to develop referral sources and consistently generate new cases.
This is a performance-driven role, and the successful candidate will be expected to meet established referral and patient acquisition goals. The compensation is also performance-based.
Key Responsibilities:
-
Develop and maintain relationships with hospitals, physicians, social workers, case managers, rehabilitation centers, senior centers, community organizations, insurance representatives, and other potential referral sources.
-
Generate qualified patient referrals and new home care cases to meet established monthly performance expectations.
-
Identify and develop new referral sources and business opportunities throughout assigned territories.
-
Conduct regular field visits and maintain consistent communication with existing and prospective referral partners.
-
Educate potential patients, families, and community partners about available home care services and assist in connecting eligible individuals with the appropriate internal team.
-
Follow up consistently on prospective referrals to support successful conversion into active cases.
-
Represent the agency at community events, healthcare facilities, networking opportunities, and other outreach activities.
-
Maintain accurate records of marketing activities, referrals, contacts, and follow-up efforts.
-
Collaborate with internal departments to facilitate a smooth referral and onboarding process.
-
Track progress toward established referral and case-generation goals and provide regular activity updates.
-
Minimum of 1 year of direct home care marketing, community liaison, or business development experience required.
-
Demonstrated ability to generate patient referrals and successfully bring new cases to a home care agency.
-
Existing relationships or a book of referral sources within the NYC healthcare or community network is strongly preferred.
-
Strong understanding of the home care referral and patient enrollment process.
-
Results-oriented and comfortable working toward established monthly goals and performance expectations.
-
Excellent communication, relationship-building, and interpersonal skills.
-
Strong follow-up, organizational, and time-management skills.
-
Self-motivated and comfortable spending the majority of the workday in the field.
-
Ability to travel throughout NYC as needed.
