About Liuyishou Hotpot：
Chongqing Liuyishou Hotpot was founded in 2000, which is a leading enterprise that specializes in managing hot pot chains and franchisees. Liuyishou now has expanded its business to more than 1,200 overseas units all around the world. In 2014, Liuyishou chose the greater Vancouver for our North America Head Office and opened our first restaurant in Richmond BC. In 2015, Liuyishou International Management Company (Canada) Ltd. was established to operate Liuyishou Hot Pot Restaurants across North America. Since then, we have directly managed a central kitchen and large-scale food processing factory, with over 20 restaurants and 600 employees in North America.
We are looking for a Marketing & Brand Specialist to support the growth of our restaurant brands in North America. This role focuses on brand communication, in-store marketing campaigns, social media content, influencer collaboration, and customer engagement initiatives.
The ideal candidate understands both Asian food culture and the North American market and can strengthen brand presence through creative ideas, practical execution, and locally relevant marketing activities.
Responsibilities and Duties:
- Support the development and execution of brand marketing plans, brand communications, and in-store marketing campaigns.
- Plan, create, and coordinate social media content across platforms such as Instagram, TikTok, YouTube Shorts, Xiaohongshu, and other relevant channels.
- Execute localized campaigns, product promotions, seasonal marketing projects, brand storytelling, and customer engagement initiatives.
- Monitor social media trends, consumer behavior, cultural topics, and market insights to generate relevant content and campaign ideas.
- Coordinate influencer and KOL partnerships, brand collaborations, offline events, and social-first marketing projects.
- Support digital and customer growth initiatives, including membership programs, app ecosystems, data-driven marketing, AI tools, and emerging content technologies.
- Work closely with design, video, operations, restaurant teams, external vendors, agencies, and content creators to ensure timely and consistent project execution.
- Maintain campaign timelines, content calendars, project deliverables, and performance reports.
- Review campaign results and recommend improvements based on data, customer feedback, and market trends.
- Perform other duties as assigned.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Communications, Business, Media, Public Relations, or a related field.
- Minimum 2–4 years of relevant experience in digital marketing, brand marketing, social media, content marketing, or a related field.
- Strong understanding of North American social media platforms, digital content trends, short-form video, and young consumer behavior.
- Strong communication and content writing skills in both English and Mandarin.
- Creative mindset with strong brand awareness, storytelling ability, attention to detail, and project coordination skills.
- Ability to manage multiple projects and work effectively with internal teams and external partners.
- Experience in social media growth, influencer marketing, campaign execution, restaurant brands, consumer brands, agencies, MCNs, or creator-related fields is preferred.
What We Offer:
- Competitive Compensation: Base Salary + Performance Pay + Volume Bonuses
- Discounted or Complimentary Meals
- Group Health Benefits
- Associate Referral Bonus Program
Benefits:
- Dental insurance
- Vision insurance
Language:
Work Location: Hybrid remote in Houston, TX 77036
