Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms for a Commercial Wrap and Commercial Printing company. In this role, you will develop compelling content, manage social media campaigns, analyze performance metrics, and foster strong relationships with our online community. Your energetic approach and strategic mindset will drive engagement, increase brand awareness, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact in a fast-paced environment.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to boost brand visibility and engagement.
- Create engaging, high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
- Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
- Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to foster positive relationships.
- Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software to produce eye-catching visuals and multimedia content.
- Analyze digital marketing performance using Google Analytics, web analytics, marketing online analytics, and social media analytics to optimize campaigns.
- Plan and manage paid advertising campaigns on platforms like Facebook Ads to target specific audiences effectively.
- Conduct keyword research for SEO purposes to improve organic reach and search engine rankings.
- Collaborate with PR teams to coordinate public relations efforts that enhance brand reputation through media outreach and press releases.
- Track media performance metrics regularly to gauge campaign success and adjust strategies accordingly for maximum impact.
Qualifications
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
- Proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
- Skilled in graphic design using Adobe Creative Suite (Photoshop, Illustrator) along with media editing tools for video editing and photography.
- Solid understanding of SEO principles, Google Analytics, web analytics, and marketing analytics for data-driven decision making.
- Excellent content creation skills including writing engaging posts, proofreading for accuracy, and visual storytelling through graphic design and photography.
- Knowledge of social listening techniques and social media communication best practices to foster community engagement.
- Ability to monitor digital marketing performance metrics continuously and adapt strategies based on insights gained from media performance analytics.
- Strong relationship management skills with the ability to collaborate across teams including PR, creative, and marketing departments.
- Experience in paid social advertising campaigns on Facebook or other platforms is highly desirable.
- A proactive mindset with exceptional organizational skills to manage multiple projects simultaneously in a fast-paced environment.
Join us as a Social Media and Marketing Manager where your creativity meets strategy! Bring your passion for digital marketing to life by crafting compelling stories that resonate with audiences worldwide while driving measurable results for our brand’s growth!
Pay: $48,267.81 - $58,128.98 per year
Work Location: In person
