Reports to: Marketing leadership
Scope: CCS, Rejuvenate Colorado, and SkinLab Denver
Level: Above Coordinator, below Manager. Works with real autonomy on execution but does not own budget, hiring, or final strategic sign off
Direct reports: None
Work arrangement: Hybrid; WFH + office time at CCS Golden, RMS, and SkinLab (as necessary)
Position Summary
The Marketing Specialist executes and coordinates marketing initiatives across all three brands in the practice group, working across email, web, print and collateral, paid campaign support, and cross brand projects. This role is the operational engine that turns strategy into finished, on time work, with enough experience to manage projects independently, flag problems before they become fires, and make sound day to day judgment calls without needing every decision escalated.
Key Responsibilities
- Build, schedule, and deploy email campaigns in Constant Contact across all three brands, including segmentation and basic A/B testing
- Coordinate content and asset production across brands, briefing designers and writers, tracking deadlines, and keeping campaigns moving without daily oversight
- Manage website update requests and coordinate with web/dev resources for landing pages, forms, and content changes
- Support paid advertising efforts (Meta, Google) by preparing creative, copy, and campaign assets, and pulling basic performance data for reporting
- Own project tracking across simultaneous campaigns for CCS, Rejuvenate, and SkinLab, keeping timelines and stakeholders aligned
- Coordinate cross brand initiatives (care continuum routing, bundled offers, referral programs) that require alignment across practice teams
- Maintain brand consistency and adherence to each brand's distinct voice and compliance requirements (e.g., aesthetic medicine advertising standards)
- Assist with reporting: compiling campaign performance into digestible summaries for leadership
- Coordinate with the social media role and outside vendors/agencies as needed, without owning those channels directly
- Support the Marketing Director in creating promotional materials across all brands: emails, in office signage, and other collateral tied to active promotions and offers
Who Succeeds in This Role
This role runs on independent execution across three brands at once. Here is what is necessary to be successful in this role.
- A true self starter who moves projects forward without waiting to be told what's next
- Highly organized, with a system for tracking multiple brands and deadlines without things slipping
- Comfortable working independently and making sound calls without needing constant direction
- A proactive communicator who flags issues and status updates before being asked
- Detail oriented, especially with brand voice, compliance language, and campaign accuracy
- Even keeled under deadline pressure across simultaneous campaigns
- Collaborative and easy to work with across surgeons, injectors, practice managers, and leadership
Qualifications
- 2 to 4 years of marketing experience, ideally supporting multiple locations, brands, or service lines
- Hands on experience with an email service provider
- Strong project management instincts. Comfortable juggling multiple brands and deadlines at once
- Comfortable designing promotional assets in Canva, creating for emails, signage, and other marketing materials across all three brands
- Excellent writing and proofreading skills; able to adapt tone across distinct brand voices
- Comfortable with basic performance reporting and campaign data
- Familiarity with Meta Business Suite and Google Business Profile a plus
