Do you have a passion for digital marketing and CNC equipment? This is your opportunity to own the marketing function at a fast-paced, rapidly growing company built on bringing CNC technology to people who never knew they could own and operate it.
Langmuir Systems builds CNC plasma tables, mills, fiber lasers, and press brakes for fabricators and businesses of all sizes. We design and assemble our machines in Conroe, Texas, and sell them direct through our own website.
You report to the President, you own the strategy, you lead the team, and you answer for the numbers. We want someone who has delivered real results in online marketing and e-commerce, and who knows how to sell technical equipment.
On-site in Conroe, Texas. This is not a remote role.
Responsibilities
- Own the marketing strategy, execution, and results
- Manage the annual marketing budget and answer for its performance
- Drive e-commerce revenue, traffic, and conversion
- Own our marketing technical systems, including the website, e-commerce platform, email, and analytics
- Lead go-to-market for new machines and accessories
- Set pricing communication and promotional strategy
- Direct content across YouTube, Instagram, TikTok, Facebook, and email
- Support sales with lead generation and sales materials
- Define brand positioning and how we show up against competitors
- Understand the key metrics that drive the business and analyze them in depth
- Manage outside agencies and contractors
- Manage and develop the internal team
Qualifications
- 10+ years in marketing, including 3+ years leading a team
- Bachelor's degree or higher in Marketing, Business, or a related field
- Experience marketing industrial, capital, or technical equipment
- E-commerce or direct-to-consumer experience
- Experience managing a large paid media budget with accountability for ROAS
- Strong analytics skills
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Vision insurance
- Paid time off
Job Type: Full-time
Pay: From $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Relocation assistance
- Retirement plan
- Vision insurance
Application Question(s):
- Will you now or in the future require VISA assistance?
- Please describe your experience with Shopify.
- Do you personally have experience managing and optimizing Google Ads Spending totaling more that $500K annually for one organization? Please describe if this was lead gen based sales or e-commerce and what strategies you used.
Experience:
- Digital Marketing: 3 years (Required)
- Shopify: 2 years (Required)
- Google Ads: 3 years (Required)
Work Location: In person
