LiveU is the global leader in live video contribution and remote production solutions for broadcast, sports, and enterprise. Our cloud-based platform and patented bonding technology power live coverage for the world’s top broadcasters, sports leagues, and digital media organizations. We are growing fast, and we are looking for a driven Sales Development Representative (SDR) to join our Americas Revenue team.
About the Role
The SDR is the first point of contact for prospective LiveU customers and a critical engine for pipeline generation across the Americas. You will be responsible for qualifying inbound leads, supporting the rental quoting process, and creating sales-ready opportunities for our Regional Sales Directors. This is a high-activity, high-impact role suited for someone who is organized, curious, and motivated by results.
Key Responsibilities:
Inbound Lead Qualification
- Respond to Marketing Qualified Leads (MQLs)
- Conduct structured qualification calls to assess needs, budget, timeline, and decision-making authority
- Research and complete pre-work fields in Salesforce (market segment, company profile, lead history, engagement data) prior to outreach
- Execute structured multi-step outreach sequences (call, email, LinkedIn) using Gong.
- Validate lead ownership, market segment, and product type.
- Accurately disposition leads as SAL (Sales Accepted), Recycled, or Disqualified per defined criteria; maintain complete Salesforce records at all times
- Schedule and join discovery calls between qualified leads and Regional Sales Directors; attend calls for the first 3 months of tenure to build product knowledge
- Create qualified opportunities in Salesforce directly resulting from SDR-led qualification activity; meet quarterly opportunity creation targets
Rental Quote Support
- Respond to inbound rental inquiries and prepare accurate rental quotes using LiveU pricing guidelines and approved product configurations
- Identify upsell and trial-to-purchase conversion opportunities from the rental base; flag high-potential rental customers to the appropriate Regional Sales Director
- Coordinate with Operations and Finance to ensure rental orders are processed accurately and on time
CRM Hygiene & Reporting
- Maintain complete, accurate, and real-time Salesforce records for all lead activity, call logs, email touchpoints, and lead status changes
- Monitor and manage the SDR dashboard: SLA compliance, overdue tasks, time-between-stages, qualification call volume, discovery calls scheduled, and opportunity creation
- Monitor the group Sales inbox and voicemail; create and route new leads into Salesforce promptly
Performance Targets
This role is commission-eligible. Performance is measured quarterly against the following key metrics:
- Weekly average Qualification Calls completed
- Weekly average Discovery Calls scheduled with Regional Sales Directors
- Qualified Opportunities created per quarter
Specific targets are defined in the Personal Goal Sheet attached to your commission plan.
Requirements:
Requirements
- 1–3 years of experience in a sales development, inside sales, customer service, or business development role; experience in broadcast, media technology, or B2B SaaS is a plus
- Proficiency with Salesforce CRM is required; experience with Lusha, GONG, ChiliPiper, or outreach sequencing tools is strongly preferred
- Excellent verbal and written communication skills; confident and professional on the phone with new prospects
- Highly organized with strong attention to detail; able to manage high lead volumes and simultaneous follow-up sequences without dropping tasks
- Self-directed and comfortable working remotely; able to prioritize independently and maintain high daily activity without direct supervision
- Intellectually curious about video technology, live production, or broadcast media; willingness to develop product expertise over time
- Bachelor’s degree or equivalent experience
What We Offer
- Competitive base salary plus quarterly commission plan
- Clear growth path into Regional Sales or Account Management roles
- Front-row access to the live broadcast technology industry — LiveU powers coverage of the Olympics, Super Bowl, major elections, and breaking news worldwide
- Collaborative, supportive team culture with structured onboarding and mentorship from experienced Regional Sales Directors
- Fully remote position with access to industry events and trade shows
