Job Title: Marketing & Community Outreach Coordinator – Assisted Living / Memory Care
(Must be familiar with CalAIM, Private pay, and ALW)
Location: Assisted Living/Memory Care
Job Type: Full-Time
Reports to: Executive Director
Position Summary:
We are seeking a passionate and strategic Marketing & Community Outreach Coordinator to drive occupancy growth and community engagement at our Assisted Living and Memory Care facility. This individual will play a critical role in promoting our services to healthcare networks, families, and community stakeholders, with a focus on building partnerships through the CALAIM initiative and other Medi-Cal programs.
Candidates with knowledge or experience working within California’s CALAIM program and its Enhanced Care Management (ECM) or Community Supports services are strongly encouraged to apply.
Key Responsibilities:
- Develop and implement marketing strategies to meet occupancy and growth goals, with a special emphasis on Medi-Cal-eligible populations and service providers.
- Build strong relationships with local healthcare providers, hospitals, managed care plans, social workers, and community-based organizations.
- Leverage CALAIM knowledge to identify and pursue partnership opportunities under Enhanced Care Management and Community Supports (e.g., housing transition services, respite care, etc.).
- Represent the facility at industry events, networking groups, and CALAIM-related forums or meetings.
- Conduct tours, information sessions, and personalized follow-ups with prospective residents and their families.
- Collaborate with leadership and clinical staff to ensure alignment between marketing messaging and actual service delivery.
- Monitor market trends, competitor activity, and referral patterns in the Medi-Cal and senior care space.
- Maintain and report on CRM data, outreach activities, and conversion metrics.
Qualifications:
- 2–5 years of experience in healthcare, senior living marketing, or community outreach.
- Working knowledge of CALAIM, ECM, Community Supports, and Medi-Cal programs highly preferred.
- Proven track record in lead generation, community engagement, and referral development.
- Strong understanding of assisted living and memory care services.
- Excellent communication, interpersonal, and relationship-building skills.
- Proficiency in CRM tools, digital marketing, and Microsoft Office.
- Ability to work independently and manage multiple priorities.
- Bachelor’s degree in Marketing, Healthcare Administration, Public Health, or a related field preferred.
MUST HAVE EXPERIENCE WITH CALAIM AND PRIVATE PAY MEMORY CARE MARKETING !!!!!!
Job Type: Full-time
Pay: $120,000.00 - $140,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Experience:
- Marketing for an Assisted Living Facility: 2 years (Required)
- CalAIM: 1 year (Required)
- ALW: 1 year (Required)
Work Location: In person
