About the Role
Mia Secret® is seeking a data-driven and execution-focused Paid Advertising, SEO & Email Marketing Specialist to join our in-house Marketing team. This full-time role (Fully in-house, no remote work or hybrid schedule) will be responsible for managing and optimizing our paid media campaigns across multiple digital platforms, while also supporting organic growth through SEO implementation and lifecycle marketing initiatives.
The ideal candidate has hands-on experience managing paid search and paid social campaigns, understands performance marketing metrics beyond surface-level ROAS, and can collaborate cross-functionally to support content-driven SEO and customer retention strategies.
Key Responsibilities
Paid Media (PPC) Management
- Plan, launch, manage, and optimize PPC campaigns across:
- Google Ads
- Microsoft Ads (Bing)
- Meta Ads (Facebook & Instagram)
- Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
- Conduct keyword research, competitor benchmarking, and bid strategy optimization
- Monitor campaign performance and implement A/B testing for ad creatives, copy, and targeting
- Optimize campaigns based on CPA, ROAS, CTR, and conversion rate benchmarks
- Manage budget allocation and pacing across platforms
- Generate periodic performance reports with actionable insights
Search Engine Optimization (SEO)
- Collaborate with Mia Secret’s Executive Editor to ensure all blog and website content follows on-page SEO best practices
- Conduct keyword research for blog content, product pages, and landing pages
- Implement technical SEO improvements (meta tags, internal linking, structured content)
- Monitor site indexing, rankings, and SEO performance using industry-standard tools
- Assist in building SEO-driven landing pages for new product launches
Email & SMS Marketing
- Coordinate and execute email marketing campaigns (promotions, product launches, lifecycle flows)
- Assist in the development and optimization of automated email workflows (welcome series, abandoned cart, post-purchase follow-ups)
- Work alongside the Marketing and Creative teams to align campaign messaging
- Analyze open rates, click-through rates, and conversion metrics to improve performance
- Support SMS campaign planning and execution
Minimum Qualifications
- 2–3 years of proven experience managing PPC campaigns
- Hands-on experience with Google Ads and Meta Ads platforms
- Familiarity with Amazon Advertising console
- Understanding of SEO principles and on-page optimization techniques
- Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, or similar)
- Strong analytical skills and ability to interpret campaign data
- Excellent organizational and communication skills
Preferred Qualifications
- Experience working in e-commerce or consumer packaged goods (CPG)
- Familiarity with Shopify or similar e-commerce platforms
- Knowledge of Google Analytics (GA4) and Google Tag Manager
- Experience managing multi-channel paid media budgets
What We Offer
- Full-time position with competitive compensation
- Opportunity to work with a globally recognized U.S.-based beauty brand
- Collaborative in-house marketing environment
- Career growth opportunities within the Mia Secret Marketing team
Pay: $50,000.00 - $55,000.00 per year
Benefits:
- Employee discount
- Paid time off
Work Location: In person
