The Digital Media and Operations Support coordinates and manages all media activity on behalf of the Bogaty Family Wine Group, which includes Veramar Vineyard, James Charles Winery and Bogati Winery. The position is also responsible for managing the IT and some logistical operations for the company.
S/he will manage the technical infrastructure of the office and three wineries, including basic management of point-of-sale systems, networks and other technology essential to the business.
The ideal candidate will possess exceptional organizational skills; s/he will have a dedication to detail in every area and will be comfortable with a fast-paced work environment that includes meeting overlapping deadlines and seamlessly adapting the workflow as the situation demands.
This position plays an important role in attracting new customers, analyzing data, increasing sales and contributing to the overall success and efficiency of the business. S/he will work closely with the owners and executive team to develop and implement both short-term and long-term goals.
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PRIMARY RESPONSIBILITIES
Digital Media & Marketing
- Managing the online presence of each of the three wineries, including but certainly not limited to: creating consistent daily content on Facebook, Instagram and Twitter to increase engagement and grow each winery’s brand; managing each winery’s website and monitoring listings on an array of third-party sites; optimizing SEO and generally making each winery as engaging online as possible
- Designing and managing all print marketing material, including event flyers, tasting notes, banners, brochures and forms to maximize customer engagement
- Regularly monitoring and analyzing data from online channels and adapting marketing strategies accordingly
- Representing the company to media outlets and fostering a relationship with relevant reporters, bloggers and wine reviewers to amplify the BFWG brand and create public relations successes
- Writing content and press releases for websites and media publications as needed
- Proposing, designing and managing online and print advertising campaigns in close coordination with the owners and the executive team.
Operations & Logistics
- Overseeing the management of each wine club, ensuring data entry and administration is efficient and error-free, delegating and training office assistants to perform these tasks as needed. The Digital Media & Operations Support will also be the first point of contact for customer service and problem resolution related to wine clubs.
- Maintaining the functionality and efficiency of point-of-sale software and hardware, wired and wireless networks and other systems as needed
- Writing and managing technical procedures for office and staff
- Working closely with the operations director and executive team to contribute to the efficiency of tasting-room operations and specific events
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REQUIRED SKILLS AND ATTRIBUTES
Personal Attributes
- Availability to work some weekends and resolve critical issues in real time
- Ability to travel to each of the three wineries as needed
- Ability to work closely with an executive team and to collaborate closely with the team
- Ability to maintain a positive attitude and to problem-solve under pressure
- Dedication to detail and ability to maintain quality output and accuracy while multitasking
- A strong customer-service ethic to maintain a positive voice for the company at all times
- Ability to think creatively and independently, inspiring others and at all times taking ownership and responsibility for one’s actions and contribute positively to the growth of the business
- Familiarity with wine and the passion to learn continually about the multifaceted wine industry
Skills & Expertise
- Proficiency in general design principles and a dedication to good design in every detail that a customer interacts with
- Familiarity with Adobe Creative Suite
- Familiarity with Google G Suite
- Familiarity with basic website management principles, including HTML and CSS languages, SEO optimization, Wordpress and other CMS platforms
- Proficiency in email marketing software and principles
- Experience with data analytics
Education & Experience
- Undergraduate degree or equivalent work experience
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COMPENSATION
- This position has a $16- $18.00 per hour, paid semi-monthly. 40 hours per week.
- This position includes 5 days of PTO and 3 paid personal days per year
- Bonus Program
Job Type: Full-time
Pay: $16.00 - $18.00 per hour
Education:
Experience:
- Digital Marketing: 1 year (Preferred)
- Marketing: 1 year (Preferred)
Work Location: In person
