Position Description
The historic Count Basie Center for the Arts, in the ever-growing and beautiful downtown Red Bank, New Jersey, has a rare opening for a Digital Marketing Manager in its Marketing Department.
Organizational Background
Founded in 1926, The Count Basie Center for the Arts is New Jersey’s premier center for the cultural arts, with a mission to Inspire, Educate and Entertain through its variety of live events, opportunities in arts education and community engagement. Every year, tens of thousands of students and more than a quarter million eventgoers experience Count Basie Center programming.
Over the last decade, the Basie Center organization has grown to include two performances spaces (the historic Hackensack Meridian Health Theatre and The Vogel), Basie Center Cinemas, community theatre company Phoenix Productions, and the Grunin Arts & Education Building, home to all Turner Academy of the Arts programming, including the Count Basie Center Conservatory of Music.
The Count Basie Center embraces and amplifies positive change through diversity and inclusion — from our offerings onstage, to our work in the community and our efforts to recruit the best possible workforce for our nonprofit organization.
Job Description / Responsibilities
Reporting to the Marketing Director, the Digital Marketing Manager assists the Marketing Department on several fronts:
- Management of member and patron mailing lists
- Segmented dissemination of organizational messaging, including but not limited to event announcements and member presales and other communications
- Tracking of email open rates and database management
- Creation of organic and some paid social media messaging, including but not limited to the Facebook / Instagram / Meta ad platform, Google Ads and new, emerging platforms as necessary
- Tracking of paid social efforts and recognition of organic trends, including a working knowledge of best post types, conversions, etc.
- Management of digital marketing signage across the Count Basie Center campus
- Other duties as assigned
Qualifications:
- A Bachelor’s Degree in marketing or media or related experience; majors such as Music Industry or Arts Administration will be considered
- 2+ years of work-related experience
- Experience with popular email marketing platforms; Mailchimp a major plus
- Experience with Facebook Business Manager
- Experience with Google Ads
- Ability to work remotely
- Excellent writing skills
- A portfolio of organic and paid social media content, heavy on self-created video
- Computer savvy with fluency in both Mac and Windows-related environments
- Working knowledge of popular culture, past, present and future
- Some (10%) nights and weekends are likely
- An understanding of the entertainment, education and / or nonprofit sectors is very helpful, but not required. The proper candidate can be trained into the Basie Center’s unique environment.
- Ability to hustle. The marketing department works hard and plays hard, and our collective goal is to get the job done and have fun doing it.
This is a full-time, exempt position and eligible for The Basie’s competitive benefits package that includes paid time off (personal, sick and vacation), insurance (health, dental, vision, life, long and short-term disability) and a 401(k)-retirement plan including company match. This position operates on a hybrid schedule that allows for remote work 2 days a week. The annual salary range is $60,000 - $65,000.
Pay: $60,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Vision insurance
Experience:
- Entertainment or Non Profit Industry: 1 year (Preferred)
- Paid search marketing: 1 year (Preferred)
- Videography: 1 year (Preferred)
- Digital marketing: 2 years (Required)
- Copywriting: 2 years (Required)
Ability to Commute:
- Red Bank, NJ 07701 (Required)
Work Location: Hybrid remote in Red Bank, NJ 07701
