JOB DESCRIPTION
***Employee for this role will support Hildago and Dallas area***
Job Summary
Leads and manages team responsible for health plan growth and community engagement activities. Responsible for achieving and continuously improving Molina’s enrollment/referral growth objectives across all lines of business; collaborates with key departments across the enterprise to improve overall choice rates and assignment percentages. Develops relationships with community based organizations (CBOs) and providers to drive membership growth , and plans and coordinates community events with key partners to increase Molina brand recognition visibility.
Essential Job Duties
- Manages team responsible for carrying out activities required to achieve membership/referral growth targets and overall ""choice rate"" through a combination of direct and indirect marketing activities and community events.
- Collaborates with leadership to develop and execute the health plan's member enrollment/growth strategy.
- Develops, implements, and evaluates the enrollment growth plan for assigned territory, and plans and facilitates enrollment activities to promote membership growth.
- Achieves established monthly, quarterly, and annual enrollment/referral membership goals and growth targets.
- Leads team in the development of relationships with key providers, community based organizations (CBOs), faith based organizations (FBOs), school based organizations (SBOs), business based Organizations (BBOs), and providers - ensuring all efforts are directed towards building membership.
- Collaborates with the local sales team to identify growth opportunities focused on key providers and CBOs.
- Directs the coordination, development and approval of state/federal guidelines for all marketing and promotional materials for all product lines.
- Plans and executes annual Molina signature events, encourages key partners to participate, and aligns media components.
- Collaborates with the provider relations team to ensure providers within assigned territory are aware of Molina products and services.
- Establishes simple referral processes for providers and CBOs to refer clients who may be eligible for applicable products.
- Represents as an ambassador within the community on the health care delivery system and wellness topics.
- Demonstrates thorough understanding of Molina’s product lines, Medicaid, CHIP, Medicare SNP, Marketplace, Medicare-Medicaid Plan (MMP), etc.
- Identifies and promotes Molina's volunteer time off (VTO) program, and develops opportunities for employees to participate in community volunteering events.
- Creates and regularly reviews team performance metrics/scorecards to ensure team performance contributes to overall enrollment growth, and provides clear direction and intermittent steps to achieve success.
- Hires, trains, manages and evaluates team member performance - provides coaching, development, and recognition ensures ongoing appropriate staff training, holds regular team meetings, and drives communication and collaboration.
- Travel around Hildago, Dallas, and/or Tarrant, TX approximately once per quarter.
Required Qualifications
- At least 7 years of related experience in marketing, business development, community engagement, sales and/or customer service, including at least 3 years of managed care experience (Medicaid, Medicare, Marketplace), or equivalent combination of relevant education and experience.
- At least 1 year of management/leadership experience.
- Valid and unrestricted driver's license, reliable transportation, and adequate auto insurance for job related travel requirements.
- Ability to drive up to 3 hours to attend events.
- Ability to attend public events in outdoor venues in all weather conditions.
- Ability to sit and stand for long periods.
- Ability to lift 30 pounds and independently prepare for and set up community marketing events.
- Experience with negotiation, sales and/or marketing techniques.
- Knowledge of advertising requirements pertaining to Medicaid and Medicare media campaigns.
- Strong customer service acumen.
- Strong networking skills and ability to develop and maintain relationships with key internal/external stakeholders, including community based organizations (CBOs).
- Knowledge of community resources.
- Strong organizational and time-management skills ability to manage simultaneous projects and tasks to meet internal deadlines.
- Strong verbal and written communication skills, and ability to facilitate public speaking events and presentations.
- Microsoft Office suite/applicable software program(s) proficiency.
Preferred Qualifications
- Developed understanding of the managed care industry, including Medicaid, Medicare, and Marketplace programs.
- Previous health care marketing, enrollment/referral and/or grassroots community outreach experience.
- Outreach experience serving low income populations.
- Experience presenting to health influencer and low income audiences.
- Life & Health Insurance license.
- Bi-lingual Spanish.
- 3+ year of management/leadership experience.
- Leading a team of field reps.
- Proficient in Salesforce & MS Teams.
- Able to interpret enrollment and term data and translate insights into actional strategy.
- Can take a concept and standardize, build blueprints.
To all current Molina employees: If you are interested in applying for this position, please apply through the Internal Job Board.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V
