Position Summary
Hatley Pointe is seeking a creative and self-motivated Social Media Content Creator to aid in the visual storytelling efforts across Hatley Pointe, its sister companies, and leadership initiatives. This role is responsible for capturing, creating, editing, and publishing engaging content that strengthens brand awareness, increases audience engagement, and showcases the unique experiences each brand has to offer.
The ideal candidate is passionate about storytelling, thrives in a fast-paced environment, and enjoys bringing brands to life through creative photography, videography, and social media content. This individual will work closely with leadership and the marketing team to create authentic, high-quality content that supports the organization's brands, executive communications, and strategic initiatives across multiple digital platforms.
Content Creation
- Capture high-quality photo and video content across Hatley Pointe, its sister companies, and leadership initiatives.
- Produce engaging short-form and long-form content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and other digital platforms.
- Create lifestyle, behind-the-scenes, hospitality, product, event, promotional, and executive content.
- Edit videos and photography for social media, digital advertising, websites, email marketing, and promotional campaigns.
- Maintain a consistent visual identity across all brands and leadership communications.
Social Media Management
- Assist with planning and executing content calendars across Hatley Pointe, its sister companies, and leadership channels.
- Create engaging captions and platform-specific content tailored to each audience.
- Monitor social media trends and recommend innovative content ideas.
- Support audience engagement initiatives through creative storytelling.
- Assist in growing brand awareness and online engagement across all assigned platforms.
Brand Storytelling
- Tell the story of Hatley Pointe, its sister companies, and organizational leadership through authentic, creative content.
- Collaborate with leadership to identify opportunities for visual storytelling.
- Highlight employees, guests, products, services, events, company culture, community involvement, and leadership initiatives.
- Ensure all content aligns with established brand standards and reflects the voice and values of the organization.
Event Coverage
- Attend company events, grand openings, community functions, seasonal promotions, leadership appearances, and special projects.
- Capture live event photography and videography.
- Create recap videos, highlight reels, and promotional content for distribution across all assigned digital platforms.
Collaboration
- Work closely with the marketing team and company leadership to execute marketing initiatives.
- Assist with brainstorming creative campaigns and promotional concepts.
- Organize and maintain digital media libraries and project files.
- Support additional creative projects as assigned.
Pay: $18.00 - $20.00 per hour
Work Location: In person
