Overview:
The Manager, SEO & Digital Experience (UX) owns the organic growth and digital experience strategy across Evidence in Motion’s ecosystem. This role is responsible for driving discoverability, usability, and conversion performance through a coordinated approach to SEO, UX/CRO, web development, and content enablement.
This role serves as the enterprise owner of organic acquisition and on-site experience, directing strategy across business units (University Partnerships, Post-Professional, and brand initiatives) while ensuring execution is consistent, scalable, and performance driven. The Manager is a hands-on leader who actively drives on-page and off-page SEO strategy and execution while leading and developing key SEO team members and serves as the primary partner to Product Marketing and Creative Teams.
Responsibilities:
Enterprise SEO Strategy & Leadership
Direct SEO planning across technical SEO, on-page optimization, content enablement, and authority building
UX, CRO & Digital Experience Ownership
Web Development & Platform Enablement
Partner with Web Developer to ensure performance, accessibility, scalability, and technical SEO best practices
Content Enablement & Coordination
Cross-Functional Collaboration
Performance, Reporting & Optimization
Team Leadership & Development
Qualifications:
Qualifications:
Bachelor’s degree in Marketing, Business, Computer Science, or related field, or equivalent experience 7+ years of experience in SEO, digital experience, growth, or performance marketing roles
Proven experience leading SEO strategy across multiple products or business units
Strong understanding of technical SEO, content optimization, UX, and CRO principles
Experience managing both individual contributors and people managers
Familiarity with CMS platforms (e.g., WordPress, Webflow) and web development workflows Strong analytical mindset with experience partnering with analytics teams
Excellent communication and cross-functional collaboration skills
Ability to balance strategic leadership with hands-on guidance
Experience in higher education, healthcare, or regulated environments is a plus
About:
Confluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability, please contact us at [email protected].
