Company Overview
Kiddie Academy has been a leader in education-based child care for over 40 years, serving families with children from 6 weeks to 12 years old. Our programs focus on nurturing a lifelong love of learning through our proprietary Life Essentials curriculum, supporting children’s growth and development in a safe, engaging environment. We are dedicated to fostering professional and personal growth for our team members.
About the Role
This is a marketing driven leadership role for someone who knows how to grow a brand and fill a pipeline, paired with the warmth and credibility to do it in early childhood education. Working closely with and reporting to the Academy Director, the Assistant Director leads our marketing, brand presence, and enrollment growth, turning community awareness into tours, and tours into enrolled families. You’ll own our social media voice, drive local outreach, and bring fresh, creative energy to how the Academy shows up in the community.
What makes this role unique is the blend it calls for: real early childhood education experience combined with a genuine understanding of NAEYC accreditation and the quality standards behind it. We’re not just marketing a service; we’re sharing the promise of high-quality, accredited care, and you’ll need to understand what that means and why it matters to families.
We see this as a true growth opportunity. For the right person, someone with the passion, drive, and results to match, this role can grow into expanded leadership and responsibility over time. All of this is in alignment with Kiddie Academy’s belief that Community Begins Here.
Who You Are
- An experienced Early Childhood Education professional who understands quality programming and the families it serves
- Knowledgeable about NAEYC accreditation standards and able to speak to the quality and practices that set an accredited Academy apart
- A marketing-minded growth driver with a real feel for social media, content creation, and local brand building
- A creative storyteller who can capture the warmth and quality of our Academy and share it in a way that resonates with families
- Sales-savvy and goal-oriented, able to guide families confidently through the enrollment journey and convert interest into commitment
- A natural relationship-builder who makes every family interaction feel personal
- Driven to grow, with the passion and ambition to build a long-term career in this space
- Business-minded and organized, comfortable with data, goals, and measuring what’s working
Marketing & Brand Building
- Owns and elevates the Academy’s social media presence with consistent, engaging, on-brand content
- Develops and executes local marketing and outreach campaigns to build visibility and drive inquiries
- Builds relationships with local organizations, schools, pediatricians, and businesses to expand the Academy’s reach
- Plans and promotes community events, open houses, and seasonal campaigns
- Communicates the value of NAEYC accreditation and quality early learning in our messaging to families
- Tracks marketing performance and enrollment funnel data, and refines efforts based on what drives results
- Represents Kiddie Academy as a warm, professional, and visible face in the community
Enrollment & Growth
- Creates a positive, high-touch experience for families throughout the enrollment process to help meet and exceed enrollment goals
- Guides prospective families through tours and follow-up with a confident, consultative approach
- Consistently uses and updates the Academy’s inquiry management system to nurture leads and track conversion
- Turns marketing-generated interest into booked tours and enrolled families
Family Engagement & Retention
- Creates and reinforces strong, trusting relationships with enrolled families
- Tracks and analyzes dis-enrollment data and helps act on what it reveals
- Partners with the Director and staff to resolve family concerns thoughtfully and professionally
- Helps coach staff to communicate professionally and warmly with families
Supporting Staff & Operations
- Helps create and promote a positive culture within the Academy
- Supports staff in implementing the Life Essentials Curriculum in line with NAEYC and Kiddie Academy quality standards
- Assists with scheduling and onboarding as needed to support consistency for children and state ratios
- Supports Kiddie Academy and state training requirements
Health & Safety
- Communicates and supports Kiddie Academy’s policies and procedures to ensure a safe, healthy environment
- Helps maintain ongoing compliance related to licensing, health, and fire inspections
- Supports monthly emergency drills (fire, weather, evacuation)
Tuition & Expenses
- Assists with family tuition accounts and select Academy expenses as needed
- Helps maintain accounts receivable within Kiddie Academy guidelines
What We Offer
We offer more than a position. We offer a professional teaching environment where quality matters:
- Competitive salary based on experience, education, and certifications (up to $45,000 per year)
- Performance-based bonus and reward opportunities
- Paid vacation time and paid holidays
- 401(k) plan
- Health benefits
- Supportive leadership, clear expectations, and a positive team culture
- A school that values excellence, accountability, and long-term growth
Position Details
Job Type: Full-time
Education: Bachelors (Preferred); Early Childhood Education background and familiarity with NAEYC standards strongly preferred
Work Location: In person
Pay: $40,000.00 - $45,000.00 per year
Benefits:
- 401(k) 4% Match
- Employee assistance program
- Health insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Tuition reimbursement
Work Location: In person
