QUALIFICATIONS:
Individual must possess Marketing background. Minimum of three (3) years experience in marketing and recruiting for a long-term care facility and/or other agencies. Individual should have prior experience serving as a liaison between families, healthcare professionals and administration.
REQUIREMENTS:
- Must possess excellent communication skills, both written and verbal
- Must be able to work with current referral resources, to build new referral sources with the specific purpose of driving and exceeding occupancy goals and expectations
- Must have the ability to make independent decisions when circumstances warrant such action
- Must have the ability to seek out new methods and strategies and be willing to incorporate them into existing admission/marketing principles
- Must have flexibility and be willing to work with a team orientated concept
- Must deal tactfully with personnel, residents, visitors, healthcare professionals and the general public
- Must be knowledgeable with computers
- Must be able to follow instructions, both written and verbal
- The Director of community relations is subject to frequent interruptions, works beyond normal working hours on weekends/holidays, and other shifts or positions when necessary.
- Must be able to assist in the evacuation of residents
JOB DESCRIPTION:
The primary function of this position is to facilitate the recruiting of new residents, obtain required information used to initiate and complete the admission process for residents and do so in an effective manner. Monitor and maintain professional facility contacts and residential inquiries by way of database tracking system.
RESPONSIBILITIES:
- Achieve community occupancy and sales objectives
- Must be able to work with current referral resources, to build new referral sources with the specific purpose of driving and exceeding occupancy goals and expectations
- Communication all related sales tasks to Executive Director including weekly reports and e-mail communications daily of Business Development Efforts and Outcomes
- Complete initial intake forms for potential residents
- Obtain required information needed to admit residents in a time efficient manner
- Request from specific agencies the completion of DON and other necessary screening forms
- Home visits and telephone calls to potential residents to determine proper qualifying factors
- Interview and recruit new residents
- Develop and maintain professional contacts by all means, including but not limited to visiting, mailings, telephone calls, and in-services
- Maintain database of facility contacts and resources for networking
- Develop and utilize creative functions, activities, and tactics that will prove as effective marketing tools for the facility
- Attend specific senior functions and council meetings that will enhance the span of our marketing horizon
- Serve as liaison between residents, their families, and the facility during the admission process
- Respond to all new inquiries (phone-in or walk-ins) within 24 hours.
- Provide tours of the facility to inquiring visitors
- Maintain a resident waiting list and follow-up with all potential residents
- Assure that any acquired documentation is forwarded to proper staff upon the admission of a new resident
- Work with the Move-in Specialist for efficient application processing
- Notify all Department Supervisors when there are scheduled tours or admissions
- Promptly report any admission problems to the Executive Director
- Submit accurate and timely reports to Executive Director and Regional Director of Sales and Marketing.
- Orientate residents regarding established policies and procedures.
- Other related duties and responsibilities that may become necessary to assure that the needs of the facility are met
- Communicate effectively with all personnel and other Department Supervisors
- Collaborate and assist resident recruitment staff to develop, implement, and analyze the strategies that promote the census goals
- Maintain, follow up, and submit a contact visitation calendar with a minimum of 20 weekly visits
- Submit all marketing materials and updated information to the Executive Director for the weekly marketing meeting.
- Responsible for being knowledgeable of any and all the Communities’ policies, community service and procedures
- Understanding and effective implementation of all appropriate fair housing Regulations
- Must be available to work evenings, weekends and holidays when necessary
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
