Responsibilities
. Sales Planning and Forecasting
o Plan and forecast sales of Raymond products to assigned National Accounts and large non-Raymond customers, implementing programs to meet these goals.
o Forecast and direct achievement of expense and profit objectives for assigned National Accounts Sales in both short-range and long-range planning.
o Develop, implement, and administer Business Plans and functional reporting systems to continually measure performance against objectives.
. Market Analysis and Strategy Development
o Analyze market potential and trends to identify areas where Raymond product sales are weak, initiating actions to improve market penetration among National Accounts, major accounts, and non-Raymond users.
o Direct the development and implementation of strategies, guidelines, and marketing aids to enhance the effectiveness of Carolina Handling personnel in selling to major account segments.
. Account Management
o Manage lease, usage, and rental expirations within the assigned account base, ensuring all customer needs are addressed regarding specifications.
o Provide creative business solutions tailored to customer needs, promoting Raymond products and services effectively.
. Marketing and Promotion
o Oversee every phase of marketing for Raymond products and Carolina Handling, from addressing product inquiries to major pricing and product strategies.
o Actively promote the company and sales department to current and potential customers through marketing programs and features, including maintenance contracts, rental equipment, rebuilt equipment, and Warehouse Solutions products.
. Team Leadership and Development
o Strategize with direct reports to enable successful cold calling, securing new business while maintaining existing accounts.
o Develop annual budgets and business plans for divisional sales operations, with ultimate responsibility for achieving these objectives.
. Communication and Conflict Resolution
o Develop written communications for the execution of sales contracts and provide vendor and internal reports.
o Conduct customer sales calls and presentations, fostering strong relationships and addressing customer concerns through internal conflict resolution.
. Perform any other duties as assigned or required to support the company's overall operations and objectives.