The Digital Media Planner/Buyer works with strategy and project management teams to plan, report, implement and maintain ROI-based digital media campaigns. Critical success factors include: experience managing paid search, paid social, or programmatic display channels, a knack for problem solving, split testing and optimizing, attention to detail, accountability and working effectively solo and on teams.
RESPONSIBILITIES
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plan, manage and optimize placements through paid search, social, or display channels
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understand and achieve clients’ paid traffic goals, particularly measurable objectives
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research keywords and forecast PPC budgets
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recommend campaign keywords and manage/write versioned PPC ad copy
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set up PPC campaigns on Google Ads and other search channels
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set up advertising and promoted content on social media channels
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manage ad spend for multiple clients to meet established performance metrics
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monitor, analyze and make optimization recommendations for multiple client campaigns
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analyze and report on landing page performance
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extract campaign data and generate client reports
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gain clients’ confidence through effective campaign management and communication
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learn and help evolve basic agency processes
QUALIFICATIONS
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minimum 5 years of experience in PPC media management, preferably in an agency
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Google Analytics knowledge and experience
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strong analytical and problem-solving skills
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good written and verbal communication skills
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excellent time management and organizational skills
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work well with others and independently
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experience in higher education and b2b categories a plus
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associates or bachelor’s degree preferred; education can be substituted with experience and the ability to learn at light speed
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high attention to detail
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resourceful, pleasant to work with and good sense of humor
BENEFITS
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generous vacation and sick time
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flexible WFH options
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fun, open, collaborative and casual work environment
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medical, dental and vision insurance premiums paid 100% by company
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401(k) retirement plans
