We’re hiring a creative strategist for paid Social & display ads to concept, design, and iterate high-converting ad creatives for paid acquisition campaigns across mortgage, solar, insurance, and home services.
You’ll work closely with a senior media buyer to develop and produce winning ads end-to-end — from idea to execution — that drive qualified leads at scale.
This is not a brand/design-only role. You must understand performance marketing, direct response psychology, and how to design creatives that convert — not just look good.
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Concept and create high-converting ad creatives (static, video, UGC-style, advertorial angles, hooks)
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Design ad creatives yourself (images, variations, layouts, thumbnails, etc.)
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Write or contribute to direct response copy (hooks, headlines, scripts)
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Generate and test new creative angles, hooks, and offers
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Collaborate closely with media buyers to:
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Analyze performance data
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Identify winning patterns
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Scale top-performing concepts
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Rapidly iterate on creatives based on performance data
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Build a high-volume creative testing pipeline
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Stay current with trends across Meta, TikTok, YouTube, and native platforms
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3–5+ years experience in direct response marketing + creative production
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Strong design skills (you can actually produce ads yourself, not just brief them)
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Proven track record creating ads that generate leads at scale
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Experience in one or more of:
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Mortgage
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Solar
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Insurance
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Home services
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Deep understanding of:
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Hooks, angles, and messaging
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Consumer psychology
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Conversion-focused design (not just aesthetics)
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Ability to turn data into new creative iterations quickly
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Comfortable in a fast-paced, test-heavy environment
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Design tools (Figma, Photoshop, Canva, etc.)
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Basic video editing (CapCut, Premiere, After Effects, etc.)
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Ability to create:
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Static ads
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UGC-style creatives
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Short-form video ads
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Landing page/mock creative concepts
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Experience working with high-spend media buyers ($500K+/month)
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Experience with TikTok-style and native ad creatives
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Copywriting experience in direct response
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You consistently produce ads that convert — not just look good
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You generate new creative concepts weekly
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Your creatives directly contribute to lower CPL and higher volume
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You can both ideate and execute without bottlenecks
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Competitive base + performance-based bonuses tied to:
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Creative performance
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Winning ad volume
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Contribution to campaign scaling
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Comprehensive healthcare coverage - Medical, Dental and Vision
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Paid vacation
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Paid sick and mental health days
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Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
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Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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