Position Title: Director of Member Experience, Growth and Marketing
Location: Shreveport, LA
Employment Type: Full-Time
We are seeking an innovative, strategic, and community-focused Director of Member Experience, Growth and Marketing to lead the development and execution of our marketing and business development initiatives. This individual will play a key role in increasing brand awareness, growing membership, strengthening member relationships, and expanding our presence throughout the communities we serve.
The ideal candidate is a creative thinker, an exceptional communicator, and a proven marketing professional who can develop impactful campaigns while building meaningful partnerships and representing the credit union at community events.
- Develop and execute comprehensive marketing strategies that support the credit union's mission, goals, and business objectives.
- Lead business development initiatives to attract new members and grow existing relationships.
- Create, implement, and evaluate marketing campaigns that increase membership growth, product awareness, and community engagement.
- Develop and manage member retention and outreach programs designed to strengthen long-term member relationships.
- Plan and coordinate member education seminars, financial wellness workshops, and informational meetings.
- Create engaging content for social media platforms, email marketing, digital advertising, print materials, and other communication channels.
- Represent the credit union at community events, networking opportunities, sponsorships, and local organizations.
- Build and maintain relationships with community leaders, businesses, schools, and nonprofit organizations.
- Lead internal and external meetings, present marketing initiatives, and provide regular updates on campaign performance and strategic objectives.
- Monitor marketing trends, competitor activity, and emerging opportunities to enhance the credit union's market position.
- Collaborate with leadership to identify new products, services, and promotional opportunities that align with member needs.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent professional experience).
- Minimum of 5 years of progressive marketing experience, with leadership responsibilities preferred.
- Demonstrated experience in business development, strategic marketing, branding, and community engagement.
- Strong project management and organizational skills.
- Excellent written, verbal, and presentation skills.
- Experience managing social media platforms and digital marketing campaigns.
- Ability to lead meetings, manage multiple priorities, and work collaboratively across departments.
- Experience in financial services or the credit union industry is preferred but not required.
Applicants must submit a portfolio of original work demonstrating their marketing experience. Examples may include:
- Marketing campaigns
- Graphic design pieces
- Social media content and calendars
- Advertising materials
- Newsletters
- Website content
- Business development initiatives
- Event promotions
- Member communication pieces
Please note: Submitted work must be the applicant's original work. AI-generated materials or samples created solely using artificial intelligence will not be accepted as portfolio examples.
As part of the interview process, finalists will be required to prepare and deliver a presentation to a selection committee.
The presentation should introduce and pitch an original marketing idea, product, service, campaign, partnership, or initiative that the applicant believes would benefit the credit union. Candidates should explain:
- The concept
- The target audience
- Marketing strategy
- Expected benefits and return on investment
- Implementation plan
- Success measurements
This presentation is intended to demonstrate the candidate's strategic thinking, creativity, communication skills, and ability to develop ideas that support business growth and member engagement.
The successful candidate is someone who:
- Thinks strategically while executing creatively.
- Builds relationships within the community.
- Inspires collaboration and leads with professionalism.
- Understands the importance of member experience and financial education.
- Is passionate about helping the credit union grow while strengthening its connection with members and the communities it serves.
If you are a creative marketing leader who enjoys building relationships, developing innovative campaigns, and making a measurable impact, we encourage you to apply.
