Position Overview
The Field Marketing Manager is responsible for building the Torch brand within an assigned priority market through grassroots marketing, retail activation, sampling, local partnerships, and community engagement. This role serves as the local face of the brand, partnering closely with Sales, distributors, retailers, and external partners to drive awareness, trial, and sales.
Reporting to the VP of Experiential Marketing, the Field Marketing Manager develops and executes market specific plans that connect Torch with consumers where they live, work, play, and shop. Success in this role requires an entrepreneurial mindset, strong relationship building skills, excellent project management, and a passion for creating memorable consumer experiences.
Key ResponsibilitiesMarket Ownership
- Own the execution of Torch's field marketing strategy within an assigned priority market. Develop and execute an annual market plan aligned with national brand priorities and local business objectives. Identify opportunities to increase brand visibility, consumer trial, and retail velocity. Serve as the primary Torch marketing representative within the market.
Sales & Distributor Partnership
- Partner closely with Regional Sales Managers and distributor teams to support priority retail accounts. Collaborate on market priorities, promotional calendars, and new account opportunities. Support retail launches, promotions, and customer events. Maintain strong relationships with retailers and distributor partners to identify activation opportunities.
Sampling & Experiential Marketing
- Plan and execute consumer sampling programs that generate meaningful trial and brand awareness. Manage grassroots marketing initiatives throughout the market. Execute brand activations at festivals, concerts, sporting events, nightlife venues, and community gatherings. Recruit, train, and manage local event staff and brand ambassadors as needed. Ensure every activation delivers a premium consumer experience while maintaining compliance with all local regulations.
Local Partnerships & Sponsorships
- Identify and develop relationships with influential local organizations, venues, events, and community partners. Source, negotiate, and execute local sponsorship opportunities that align with Torch's target consumer. Manage partnership execution from planning through post event recap. Evaluate partnership opportunities based on business impact and return on investment.
Measurement & Reporting
- Track market performance against established KPIs. Monitor sampling, consumer engagement, retail support, event performance, and budget utilization. Provide regular market recaps including insights, recommendations, and competitive observations. Identify opportunities to optimize programs based on performance data.
Qualifications
- 5+ years of experience in field marketing, experiential marketing, brand marketing, event marketing, or consumer engagement. Experience managing grassroots marketing and sampling programs. Strong understanding of retail and distributor relationships. Proven ability to build partnerships and negotiate local marketing opportunities. Excellent organizational and project management skills. Comfortable working independently while collaborating across multiple departments. Strong communication and presentation skills. Experience managing agencies, event staff, or ambassadors preferred. Willingness to work evenings and weekends as business needs require. Ability to regularly lift and transport event materials. Valid driver's license and ability to travel throughout the assigned market.
Success Measures
- Increased brand awareness within the assigned market. Achievement of sampling and trial objectives. Growth in retail support and distributor engagement. Successful execution of local partnerships and sponsorships. Strong event attendance and consumer engagement. Data collection and consumer acquisition. Positive impact on retail sales and market performance. Effective budget management and program efficiency. Consistent execution of Torch brand standards.
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Mileage reimbursement
- Paid time off
License/Certification:
- Drivers License (Required)
Work Location: Remote
