We are seeking a Associate, Communications, Digital Campaigns & Community to support the execution of integrated marketing and communications campaigns across digital channels. This role plays a critical part in bringing campaigns to life, ensuring seamless coordination across paid, owned and earned channels, while managing day-to-day social publishing, community engagement and audience monitoring.
Sitting within the Content Strategy and Activation team, this role provides hands-on execution support while contributing to campaign effectiveness through real-time insights, audience signals and operational excellence. This is an execution-focused role with strong exposure to campaign strategy, performance marketing and cross-channel activation.
How You Will Impact Smurfit Westrock:
Campaign Execution & Coordination
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Support the rollout of integrated campaigns across paid, social, email and influencer channels
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Coordinate campaign timelines, assets and execution details across internal teams and agency partners
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Provide executional support across channels during high-volume campaign periods
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Ensure campaigns are activated accurately and on schedule across all relevant platforms
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Assist in implementing A/B tests and campaign optimizations across channels
Social Publishing & Channel Execution
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Execute day-to-day publishing across priority social platforms (LinkedIn, Facebook, Instagram) in alignment with campaign and content strategy
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Maintain publishing calendars and scheduling tools to ensure accuracy and efficiency
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Partner with the Manager, Content & Social Growth to ensure content is optimized for platform best practices
Community Management & Engagement
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Monitor social channels for comments, messages and engagement opportunities
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Respond to audience interactions in a timely, on-brand manner
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Escalate sensitive or high-priority interactions to Manager, Communications Operations, as needed
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Identify opportunities to proactively engage with audiences and increase brand visibility
Media Monitoring & Audience Insights
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Conduct ongoing media and social monitoring to identify relevant conversations, trends and potential risks
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Track brand mentions, sentiment and competitor activity
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Summarize key insights and share actionable takeaways with the broader team
Employee Advocacy Support
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Support execution of the employee advocacy program, including content distribution and participation tracking
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Help identify high-performing content that can be leveraged for advocacy
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Assist in educating internal stakeholders on best practices for social sharing
Performance Tracking & Optimization Support
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Learn to track and report on campaign and social performance metrics (engagement, reach, CTR, etc.), ensuring data is captured accurately and shared consistently
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Support testing efforts by implementing variations in copy, timing or format, with a willingness to learn optimization best practices across channels
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Develop the ability to identify and share observations and insights, contributing to ongoing campaign and content optimization over time
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Provide ongoing support to the MCN (Marketing Communications Network), with a strong willingness to learn platform tools, processes and paid/social best practices
What Success Looks Like:
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Campaigns are executed accurately and on time, with strong attention to detail across timelines, assets, and platforms.
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Social publishing is consistent and well-managed, with calendars maintained and content deployed correctly in line with campaign plans.
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Audience engagement is handled promptly and professionally, with responses aligned to brand voice and appropriate escalation when needed.
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Performance tracking and monitoring are reliable and well-organized, giving the team clear visibility into campaign and social activity.
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Proactive support and coordination improve team efficiency, helping campaigns run smoothly and enabling stronger testing and optimization.
What You Need to Succeed:
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Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
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2–4 years of experience in digital marketing, social media or communications
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Brings an entrepreneurial mindset to the role, showing curiosity, resourcefulness and a drive to take initiative, track down answers and keep work progressing independently
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Strong writing and editing skills with attention to detail and brand voice
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Familiarity with social platforms, publishing tools and analytics
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Experience with media monitoring or social listening tools is a plus
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Highly organized with strong project management and coordination skills
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Ability to manage multiple priorities in a fast-paced environment
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Collaborative mindset with strong communication skills
What we offer:
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Corporate culture based on loyalty, integrity, & respect.
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Comprehensive training with numerous learning and development opportunities
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An attractive salary reflecting skills, competencies, and potential.
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A career with a global packaging company where Sustainability, Safety and Inclusion are business drivers and foundational elements of the daily work.
