Luxury Home & Lifestyle Brands
Freelance/Contract | Remote | San Francisco Bay Area Preferred
About Bowtie Media
Bowtie Media is seeking an experienced freelance Social Creative Strategist and Content Creator to help shape and elevate the social presence of several nationally recognized luxury home and appliance brands.
This is not a traditional social media management position. We’re looking for someone who can think strategically about how premium brands should appear on social media—and then turn those ideas into sophisticated, platform-native content.
The right candidate can review a library of photography, video, designer projects, product assets, and user-generated content and recognize opportunities beyond simply republishing what already exists. You should be equally comfortable developing a campaign concept, building a moodboard, briefing a shoot, and transforming existing assets into polished Reels, Stories, carousels, and paid-social creative.
Experience with luxury, interior design, architecture, home, hospitality, food, fashion, automotive, or other premium lifestyle brands is especially relevant.
What You’ll Do
- Help develop distinct social creative strategies and visual identities for multiple luxury brands
- Create original campaign concepts, content pillars, and recurring social series
- Transform existing photography, video, product imagery, and user-generated content into fresh, platform-native creative
- Concept, design, and edit Reels, Stories, carousels, and other short-form social content
- Develop creative treatments, moodboards, storyboards, shot lists, and production briefs
- Identify opportunities for new photography and video production
- Adapt creative concepts for both organic and paid social media
- Collaborate with the Bowtie Media team on monthly and quarterly content planning
- Proactively introduce creative ideas rather than waiting for individual assignments
- Help establish a consistent creative standard while preserving a distinct personality for each brand
- Participate in occasional on-location content production when geography and project needs allow
Qualifications
- Three or more years of professional experience in social creative, content creation, art direction, design, or a related field
- A strong portfolio demonstrating elevated work for premium, luxury, or visually driven brands
- Strong short-form video editing and visual storytelling skills
- Excellent judgment in typography, composition, pacing, and brand presentation
- Professional experience with Adobe Creative Suite or comparable creative tools
- Proficiency with tools such as Premiere Pro, After Effects, Photoshop, CapCut, or similar platforms
- Familiarity with current AI-assisted creative tools and workflows
- Strong understanding of Instagram, Meta, paid-social creative, and emerging content formats
- Ability to make premium brands feel desirable and culturally relevant without relying excessively on promotions or fleeting trends
- Ability to work independently, manage deadlines, and bring thoughtful concepts forward proactively
- Clear communication and the ability to receive and incorporate creative feedback
Preferred Experience
- Luxury home, interior design, architecture, appliance, kitchen, hospitality, or lifestyle brands
- Developing creative for both organic and paid social campaigns
- Briefing or directing photographers, videographers, talent, or production partners
- Creating distinct content systems for multiple brands or clients
- On-location content production in the San Francisco Bay Area
What This Role Is Not
This role is not primarily focused on scheduling posts, managing online communities, or writing routine captions.
We’re looking for someone whose first question is:
“What could we make?”
—not simply:
“What should we post?”
Engagement Details
- Freelance/independent contractor engagement
- Ongoing weekly assignments, with the potential to expand based on fit and client needs
- Remote work is available
- San Francisco Bay Area candidates are preferred because occasional on-location production opportunities may arise
- Workload and scheduling will be agreed upon based on current projects
- Compensation: [Insert hourly or project-rate range]
How to Apply
Please submit:
- Your résumé or LinkedIn profile
- A portfolio or links to relevant creative work
- Your freelance hourly and/or project rate
- A brief description of your experience with luxury, premium, or design-focused brands
- Examples of social-first creative you personally concepted, designed, edited, or produced
- Your location and general weekly availability
For collaborative portfolio projects, clearly identify which elements you personally concepted, designed, edited, directed, or produced.
Applications without relevant portfolio examples will not be considered.
Pay: $40.00 - $65.00 per hour
Expected hours: 10.0 – 15.0 per week
Application Question(s):
- Briefly identify one or two portfolio projects you personally concepted, designed, edited, directed, or produced.
Experience:
- Premium Brand: 3 years (Required)
Work Location: Remote
